The smartphones preferred by Mexicans
The main variables of choice for Mexicans to purchase a smartphone are: price, storage capacity, processor, camera resolution and battery life, according to the Competitive Intelligence Unit (CIU).
64% of users in Mexico consider that the most important variable is the price, since on average, the cost per device is $4,328 pesos.
Given this, the leader in the smartphone market in Mexico in 2021 was Motorola, with a 29.4% market share. They are followed by Samsung with 27.5%, Xiaomi with 11.3%, Apple with 10.6% and the other promising manufacturer OPPO, already with 9.9% of the total.