Franchises for women can be excellent options for entrepreneurs in Mexico.
The role of women in business has changed over the years. Her sense of management and leadership has brought new vigor to an industry that was previously led by men. Currently, women represent 39.08% of the country's business community. Their participation has increased significantly over time, since in 1991 it barely reached 25 percent.
“Women not only want to be included in the system, we want to change it,” explained Ana Victoria García, in a TED x conference Talkswho is the founder of the Victoria 147 Business Academy, in Mexico City, a project that provides training, empowerment and acceleration to female entrepreneurs.
Given what has been said, it is visible how more and more women choose to start a business through a franchise. This model gives them a smaller margin for error, the opportunity to be self-employed and even better manage their personal and work lives. In this way, they have a solid foundation that allows them to operate the brand more calmly, with a marketing and business plan ready to promote.
Context of franchises for women in Mexico
According to Karen Feher, commercial director of Feher Consulting, “since the arrival of franchises in Mexico, 42% of brands have the learning and vision of one or more women behind them; while 30% of the franchised units are led by one and 17% are shared by a woman and a man as franchisees.”
It is worth noting that, in the voice of the creator of the book “They”, Ana Victoria García -where she presents the voice of various entrepreneurs-, women carry out this work differently than men. He details that, for them, in their priority equation, there is not only money, but also the balance between work and well-being, thus creating more flexible and humane work schemes, where money is neither the main focus nor the only one. . In this sense, to select a franchise that makes entrepreneurship possible, the first and most important point to take into account will be the motivation that the concept gives, to get up every day and make the business more fruitful. It is worth saying that the world of franchising is so eager to work with women, that even the most positioned brands in the market, such as Mac Donald's, have created programs such as 'More Women More McDonald's', with which they seek to support leadership. female.
6 franchise options for women
It is important to say that starting a franchise is not married to a gender, but a series of these created by women are listed below, to analyze the type of business they are opting for.
1) Tanya Moss
It is a Mexican brand of gold and silver jewelry, with a butterfly as its hallmark. The founder, who named the brand after herself, opened her first store in 1995 and currently has 30 own boutiques and a franchise in Puebla.
2) Lice
It is a clinic to eliminate lice that has a presence in 10 states of the republic. Its founders are Sylvia Rivera and Mayra González and they have developed in the pharmaceutical industry.
3) The Fish
Fast food franchise, fish and shrimp tacos, 19 years old. She was born in the city of Cancún and its founder and commercial director is Ana Paula Ruiz.
4) Business Kids
It is a children's entrepreneurship program, in which all its activities are aimed at introducing this world to children. Founded by María del Carmen Cabrera Cisneros, it has been managing the franchise model for 10 years.
5) Baby Ballet
This dance academy for girls and young people was founded more than 15 years ago by Betsy Eslava and her husband, whom she encouraged to structure this business as a franchise.
6) Nana irons
It is an ironing concept, which also has dry cleaning, laundry and sewing services. express. 11 years ago she became a franchise, but she was born 17 years ago in Guadalajara by Liliana Caballero Bech.
Nicole Barandiarán With interest in discovering the world and portraying its different realities through words.