But how did he go from being a photography professional to a TikToker known for his parodies of the ‘godínez’? According to Dani, it was not a planned decision, but rather an accident. “One day working I made a video and I saw that it caught on; all my life I felt like I had something for entertainment,” she shares.
One of the reasons why Dani Valle has managed to connect with his audience is his ability to portray the reality of the ‘godínez’, despite not having worked in a conventional office. “I do home office and people often think that I am in an office, but in reality I am at home. I even worked as an English teacher in a school for two years and the environment for teachers when you work in a school does involve office situations.”
The keys to success
But why do people manage to identify with characters like Dani Valle and why have social networks become the perfect showcase to show the dissatisfaction and routine life of the “godínez”? Roberto Báez, an expert in strategic communication, emphasizes that much of the content shared on networks is experiential.
“It is the mix between creativity, charisma and personal experiences that generates emotions of empathy in the audience that feels identified.” He adds that comedy is an escape to exhibit situations that can often be considered unfair and to laugh at bosses, colleagues. work or companies.
Carlos Valadez, CEO of Sound Louder, also offers his perspective: “In the specific case of Mexicans, we love to make fun of what happens to us, whether good or bad. Comedy is the escape we have so that these situations that many sometimes we may consider unfair that they are exhibited”.
Valle has managed to channel these experiences and turn them into authentic and entertaining content that resonates with his audience. His focus on comedy and his ability to reflect the daily experiences of the ‘godínez’ have made him a social media phenomenon and a recognized voice in the world of online entertainment.
However, young people seeking to develop in the world of social networks are advised to study a career. “If my 20-year-old nephew tells me that he wants to be a TikToker, like the traditional uncle, I’m going to tell him yes, to try it, but to study so that he has tools that help him cope in life and be able to do something outside.” of the internet because you never know what can happen.”
Dani acknowledges that after becoming a TikToker she has experienced stress that she had never felt before. To handle it she listens to podcasts, she attends therapy, she likes to meditate and exercise her spiritual muscle.
Today, curiously, it is not seen in an office. “Who knows, maybe one day I will fall into a company that is dedicated to talent management or content creation, and I will be behind a computer in an office. We will see what destiny has in store for us. What is certain is that I cannot start my day without a cup of coffee. I have ‘godín’ things: leaving late, rushing, not wanting to get up, laziness. “I think we all have something of a ‘godín’.”