As part of a reflection of the diversity that converges in the Capital of the country, with a mixture of many cultures, beliefs, freedoms and ideologies, from where history travels, only stained by modernity and tourism that leave a trace of extravagance to foot, metro, bicycle or car, it is the emblematic neighborhoods that see the birth of great ideas.
It is not surprising that Benito Juárez and Miguel Hidalgo are the favorite mayors of merchants, politicians, protesters, artists and brands to express their most important speeches, which, without needing to be named, shout their essence before the citizens with small and large details. .
A clear example of this is the installation of the two giant cucumbers that Merca2.0 found today, yes, cucumbers that stand guard in the Napoles Colony, between Pennsylvania and Georgia; and in Polanco, on Avenida Presidente Masaryk 275.
And although you don’t have to be a great observer to know that it is an innovative activation, the question remains: what does the cucumber symbolize for Chilangos?
That we are not worth a cucumber…
As expected, being the essence of its brand, Hendrick’s Gin is the cause of promoting its “DNA” in the Center of the country’s Capital, because with these structures it seeks to celebrate the beginning of summer in the most refreshing way in the World Cucumber Day.
This, given that it is a drink that is born from this fruit combined with rose petals and 11 other ingredients, seeks to make Mexicans see the important work that is carried out to bring to their hands the result of a refreshing gin and a delicious floral aroma, where lightness and complexity are combined.
Today, with two pepinos of spectators, Merca2.0 was able to discover the true intentions of Hendrick’s Ginwho has launched a dynamic for its most loyal consumers with which they can visit four different points of CDMX, take fun photos and evoke the “happy drink” of their day.
It should be noted that if you are a participant in this activation and want to celebrate World Cucumber Day with Hendrick’s Gin, you will have to engage in a search around the City… In each structure, attendees will find a QR code that will increase their experience, turning their adventure into a pass to one of four participating bars, where they will receive a free refreshing cocktail.
The process is as follows: once the cucumber and roses sculpture has been seen, citizens will be able to scan the brand’s QR code, which will introduce you with Augmented Reality to the “jungle” of Hendrick’s Gin, where immersion is absolute and you can enjoy an entire ecosystem that invites you to travel, get to know and cool down through waterfalls and unique characters. However, the experience will not be only virtual, since the physical plane also has benefits, it is only enough to register on the microsite that provides the code to exchange a coupon for a free drink in one of the affiliated restaurants.
Of course, only adults can access this dynamic, which will take place on June 14 and 15, 2022.
But cheer up, if you are one of the first to refresh yourself with the unusual and innovative advertising campaign, the allied establishments that can receive you from 1:00 p.m. to 9:00 p.m. are: Porter Steakhouse & Seafoodin Jules Verne 102, and Pub Belly Sushi, at Masaryk 275, both in Colonia Polanco; as well as The fish shop, in Río Lerma 182, Colonia Cuauhtémoc; Y With sea viewlocated at Nueva York 264, Colonia Nápoles, the latter only for the first day of activation until 6:00 p.m.