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Only 46.7 million are ‘amateur’ creators on platforms like YouTube, Instagram, Snapchat, Twitch, TikTok and OnlyFans.
YouTube is the most popular digital platform and registers one million content creators.
With the digitalization of the current world, many brands have begun to launch projects aimed at the protagonists of these times, such as content creators. This is the case of Meta, which announced its new program “Creators of Tomorrow”, with which it seeks to promote these figures around the world.
The term content creator has already been mentioned in previous posts and refers to a person who is constantly and informally creating content on the internet.
According to data from the linktree Company, in his report “Creator Report”, there are currently more than 9.2 billion creators around the world. In this sense, the firm places under this definition individuals who produce content on different platforms and who “use their influence, creativity or skills to add and monetize their audience”, since they work full time to generate only 12 percent more of 50 thousand dollars a year.
This is what the “Creators of Tomorrow” program consists of
The technology company Meta announced its new program “Creators of Tomorrow”where they select digital creators from around the world whose talent inspires a movement of creativity on-line.
The company directed by Mark Zuckerberg explained that This program is present in 15 countries in Europe, the Middle East and Africa, but it is expected to be extended to the rest of the world in a few months.
He also mentioned that the selected creators have a great opportunity to develop their creative careers in the digital format, since they have been selected for being “standing out among the communities and for handling video formats, technology and entertainment with creativity.”
In this sense, Meta added that this program comes before the great boom of the new generations to express themselves through the digital medium, which highlights the creation of immersive worlds that deepen the interaction between fans and communities.
“Creators are the heart of the culture on our platforms and drive much of the creativity we see on them,” said Lola Baños, communication director for Meta in Spain.
To date, Meta has already selected some of these figures, where they stand out omarelpretinhowith its contents on fashion; Alberto Ugarte (Ugar90) and Anna Ortiz (Annappleaday), with its taste for gastronomy; Y Veronica Sierra (Verownika), who explains more complex technology in a simple way to her community. In the list, there are also creators gaming What matt lafffrom the United Kingdom, or Ovidiu Patrascufrom Romania.
“Facebook and Instagram serve as a foundation for them to tell their story, grow and turn their passion into their profession. The creators of tomorrow are at the forefront of a movement that enables more people to make an impact with their content.”
Meta is not the only platform that has implemented projects to continue promoting the work of content creators, as Twitch in its latest update will help these people generate more income through advertising broadcast on videos.
The new generations are the most interested in this type of project, which is why brands are including content creators or influencesin order to win more followers or users.
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