With a team behind them working every day, these influencers avoid the most common mistakes of their competition, which are: untimely brand postings, breach of contracts, excessive travel expenses and little reaction time to trends.
These virtual influencers have a team that produces the best content from their computers, identifying trends, achieving alliances and, above all, improving their levels of interaction at all times, thanks to artificial intelligence algorithms.
It is estimated that the levels of interaction of these accounts exceed three times that of a traditional account, according to studies by SproutSocial.
The opposition to this type of influencers has not been long in coming; There are those who consume and approve its content, while others criticize the moral and ethical part of creating beings by computer that could be displacing current influencers, keeping the income destined for them.
However, do not forget that this is a group of people designing and developing the content, so there is not much to fear.
The reality is that the most recent study by The Influencer Marketing Factory, in the United States, shows that 75% of social network users between the ages of 18 and 24 already follow at least one virtual influencer, while 67% do. does in the age range of 25 to 34 years. We can talk about a current and growing trend.
Influencers of this type, with the greatest acceptance and followers, are championed by Lil Miquela, a 19-year-old robot who lives in Los Angeles. With three million followers on Instagram, she has sparked controversy by simulating a kiss with model Bella Hadid in Calvin Klein’s latest campaign, in what stands out as one of the brand’s most profitable marketing strategies.
The earnings of this virtual influencer are around between 5,000 and 9,000 dollars per photo. According to Hypeauditor, Lil Miquela received in 2020 the amount of 11.7 million dollars, working for brands such as Netflix, Spotify, Mini Copper, Samsung and Givenchy, among others.