A key pillar in the success of any company, but even more so in a startupIt is a good marketing strategy. A good idea or project needs the necessary tools to be able to communicate it, spread it and make the business grow.
However, until not long ago, marketing was seen as something far away for a large number of companies, either because they thought it was not important enough or because they did not have enough money to dedicate to this area, especially at the beginning of their business. your business adventure.
Today no one doubts its importance, and that is why many marketing companies with different methodologies and very different visions have proliferated. Between everyone, there is one that has specialized in helping startup (although also already consolidated companies) to grow their business. Creatit has participated directly in the success of such important companies today as Blue Banana, Shakers or Aldous Bios. In addition, as part of its growth, it has also provided services to institutional clients, such as the Diputación de Cuenca or even the Paradores group.
SMOKE FREE digital marketing methodology
We have all felt at some point that we are being told or sold smoke, in any context. Explanations and reasons to bet on something that does not have a very solid base and that does not guarantee great results, or at least that is the feeling that it can give us. This occurs mainly with many services that we contract on the Internet, where we cannot see in a tangible way what is offered to us or, of course, measure the results. A very clear example is all those videos on Instagram or YouTube that promise to gain millions of followers or scale your business in a very simple way. And no, it is something that does not usually work.
One of the aspects that differentiates Creatit from other marketing companies is that they are not just another service provider. When a company or startup contact them, they put at your service a team of professionals with great experience and from the first minute they become an extension of it. That is, they are not just another external provider.
Once they have done the preliminary research work, it is time to develop the strategy that helps companies grow. It’s time to think restructure and set new real growth targets. When both what we are going to do and the objectives we are going to achieve can be measured and analyzed, the smoke goes away. Smoke Free.
“For us, at Creatit, it is essential to be able to provide personalized treatment to our clients. We know the necessary tools to grow your business and we transmit it to you from minute one. And we do all this in a transparent way.” These are the words of José Ángel Arroyo, founder and Digital Marketing Manager at Creatit.
Real cases: the success of Blue Banana
Very few people are still unaware of Blue Banana, one of the fastest growing fashion brands in recent years. Moreover, if you think you did not know him, surely you have seen his clothes on many people on the street.
When Blue Banana decided to have Creatit, in 2018 (two years after its foundation), it had a small community, albeit very close to the brand and with a high power of prescription. “On a digital level, they had a certain presence both on the Internet and on social networks, but they themselves felt that they could grow much more and use marketing tools to reach many more people. For this reason they decided to have Creatit”, exposes José Ángel Arroyo.
After introducing themselves to the client and getting to know their needs closely, the Creatit team began to think of a 360 digital strategy, from the migration of the platform on which the store was located to the Social Media part. As the community was its true strength, in addition to the product, the objective was to consolidate it and make it grow, also involving them in the growth of the brand.
After two years, the numbers obtained were incredible: an increase in turnover of more than five million, more than 120,000 new subscribers, a 45% increase in the average spend on each purchase and an ROI that multiplies by six the initial investment.
With a success like this, it didn’t take long for Creatit to reach another startup fleeing from the traditional model of marketing where high prices do not correspond to a significant growth of the company. So much so that even other more established companies, such as Grupo Paradores, also trusted Creatit to carry out their digital campaigns.
Creatit is the best example that to grow, one of the fundamental pillars is to be honest. Times are changing and, in the world of marketing, too. The smoke is in the past.