The most loyal brands are those that have a real influence on people’s daily lives.
With social networks it is normal for people to show more and more loyalty to a brand. This is the case of a young man who decided to create miniature cement packages to give to his father and the CEMEX brand surprised him with a present.
When we talk about brand loyalty or brand loyalty, we can define it from a marketing point of view, as the repeated purchase of a product or service as a result of the perceived value, trust and the link generated between client-company, but with the advent of social networks, consumer exposure is also part of their publications where they mention a brand in a good way.
Given this definition, a study “Brand Keys Loyalty Leaders 2011” conducted by Forbes magazine showed that the brands that enjoy the greatest loyalty are those that have a real influence on people’s daily lives.
The history
The viral case of a young man has become popular due to the great surprise he received from CEMEX, by creating miniature bags of cement.
It all started after the young man shared a video on his TikTok account of the process that led him to build miniature cement bags in order to give it to his dad.
After posting the video, Rogo, how the subject is identified, begins by explaining the materials he used for the cement packages, which he even attached to scale Cemex labels to make them look as realistic as possible.
The video and the gift were a success, so the brand decided to surprise him: “the Cemex company saw my video in which I gave my dad some packages of cement and they decided to offer me a little gift… a lawsuit”, revealing some sheets that would presumably be the legal documents.
@rogominis Replying to @0leviatan0 The wheelbarrow for the blocks 😍 . #paintminiatures #hobby #3d print #architecture ♬ original sound – ROGO
But it was all a joke from the young man who later explained that the real gift is a box with official products from the cement brand, such as two backpacks in the shape of a lump of cement that he can now share with his father.
This content demonstrates how people decide to spend their loyalty to the brands they consume, such as the various themed parties such as Coppel, Oxxo and Mercado Libre, which have gone viral.
As well as the little boy who decided to dress up as Doctor Simi, the advertising mascot of Farmacia Similares, in order to show his fidelity to the iconic botarga.
And this is how the reach that a brand can have before consumers is very relevant to its positioning in the market.
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