costco is a company that sells a large number of products in bulk. That is why it is popular among small entrepreneurs to stock their businesses. But bad news: the brand announced new restrictions for the purchase of its cakes and cakes.
In an attempt to reduce reselling, Costco introduced a new policy stating that each customer, regardless of the type of membership they have, will now only be able to purchase just two units of Chocoflan or pie.
In the same way, each consumer in the chain will only be able to purchase five cakes per transaction.
Cost goes against resale
As we already mentioned, Costco’s decision seeks to stop the tendency of some small businesses to resell cakes and pies in portions. In accordance with Indigo Reportthese resellers can sell each portion for up to 40 pesos.
Consumer reactions were immediate, criticizing the choice to limit the number of units that can be purchased per customer.
gomez #yautepec #pasteles #jiutepec #morelos #mexico #emprend #emprendimiento #colorrosa💖🌸🌷 #lluvioso #costco #limite #fip ♬ El Coco No – Roberto Junior and His Bandeño
There is no official statement, but the media reports that this restriction was first implemented at the Costco branch in Cuernavaca, Morelos.
Quickly: Costco in Mexico
Costco was founded by James Sinegal and Jeffrey Brotman in Seattle, Washington, under the original name “Price Club.” In October 2001, the brand opened its first store in Mexico in the city of Mexicali, Baja California.
Costco continued its expansion in Mexico by opening new stores in different major cities such as Mexico City, Monterrey, Guadalajara and others. During this period, the company sought to establish a solid customer base and gain recognition in the Mexican market.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.