The generation Z (Gene Z), who until recently we saw as the youngest of the population, are today potential customers with significant purchasing power, in whom ventures and companies must put their efforts to conquer.
But How to stand out among the rest of the brands before a generation of which at least 65% have bought something based on the recommendations of an influencer?
Gen Z want it and entrepreneurs offer it to them
Taking into account that most of the content sources that consume Centennials are digital, like TikTok and Instagram, it is not surprising that if they want to buy something, they also do it through these means and look for references on the internet.
This is important because it requires that advertising and marketing strategies take into account not only the possible inclusion of these personalities, but also a reliable telecommunications network capable of supporting the work of digital marketing and social network management teams. This will of course depend on both the product profile and the size of the team and its functions within the digital universe.
If an entrepreneur is dedicated, at first, to carrying out promotion and sales from her social networks, be it with posts, stories or live broadcasts, she will have specific telecommunication needs focused on these applications that will allow her to create and share her content. , as well as maintain constant communication with your customers and potential customers, regardless of the day, time or place where you are.
Centennials are the most common buyers
On the contrary, if there are already more collaborators, the needs change: providing equipment and connectivity is the most important thing, covering aspects more focused on customer service, fleet tracking, intergroup communication, national and even international calls, just for name a few. In addition to the needs for digital marketing teams and social media management.
Gen Z are the fastest growing generation within the marketplace, as they have turned out to be more than 42% of regular buyers in the last year. Likewise, four out of 10 say they are more selective when it comes to spending; 23% investigate the ethical and sustainable standards of the brands they are going to consume; and Electronics and Technology, Health and Wellness, as well as Clothing and Fashionare the categories in which these young people are more likely to splurge when buying.
If you are not on the internet, do you exist?
Personalization of brands and value content has become more relevant, with 65% of Gen Z agreeing that content that is personally relevant to them is more important than content that many other people are talking about . This can even build loyalty with the brands they consume, Well, 61% of Generation Z would describe themselves as a big or super fan of someone or something.
Reaching this generation requires strategies that transcend and have an impact, and digital strategies are and will be a fundamental part of achieving this. Enter the AT&T Mexico SME Factory and find advice and relevant information to grow your business.
Fabiana Porta Fabiana Porta is currently Deputy Vice President of Postpaid at AT&T Mexico, where in addition to leading the offer and product strategy for customers in this segment, she is responsible for ensuring that users have a personalized experience.
