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The most loyal brands are those that have a real influence on people’s daily lives.
Social networks have become the best tool for consumers to show their loyalty to brands.
Costco is one of the brands that has earned the loyalty of Mexican consumers.
Consumer loyalty is one of the most important points in the positioning of a brand. This can be demonstrated in a viral video where an engaged couple took Costco to their wedding, recreating products from the American brand.
When we define brand loyalty or brand loyalty in marketing, we can say that it is a repeated purchase of a product or service as a result of the perceived value, trust and the bond generated between client-company, but with the advent of networks social, the exposure of consumers in their publications where they mention a brand in a good way is also part.
Given this definition, a study “Brand Keys Loyalty Leaders 2011” conducted by Forbes magazine showed that the brands that enjoy the greatest loyalty are those that have a real influence on people’s daily lives.
Costco wins bigger promotion
The creativity of a couple is attracting all the views in TikTokafter a couple recreated Costco at their wedding.
As part of their own twist on their celebration, the viral couple on social media shared how they created the American store cafeteria at their wedding party, where they dished out the brand’s most iconic foods.
According to what was mentioned in the video, the newly married couple are lovers of shopping at Costco, so they decided to take it to their special day, showing loyalty and the best promotion to the brand.
“When the bride and groom want to put their personal stamp on the wedding, anything goes”, can be read in the description of the video.
The video explains how the couple created the room with the brand’s logo, and that they mainly contained the popular pizzas, cookies, among other products, that their guests could consume.
Likewise, the place was decorated with the menu of the company’s cafeteria, even recreated with its prices.
@enriqueherzo1 When the bride and groom want to put their personal stamp on the wedding, anything goes. #senoradelcostco #weddingplanning #weddingtiktok #costco #lasenoradelcostco ♬ original sound – Karla Valdez
Without expecting it, the recording went viral, to the point of registering various comments, where Internet users applauded the creativity of the couple and even asked if they did not rent the room for other events.
It is not the first time that consumers recreate the brands they like in their celebrations, such as the recent case of a child who asked for a birthday from the Mexico City Metro and even sold the tickets.
Another example, a child who dressed up as Dr. Simi’s garb and began to dance with the corporate mascot in the streets. But there is also the case of a woman who celebrated her birthday with a Coppel theme.
This demonstrates the power that some brands have in the lives of many consumers and this is due to the good experience they have given them.
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