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The growth of Óscar Meza on digital platforms has caused some butcher shops to use his image to decorate their points of sale.
Influencer marketing has proven to be one of the strongest strategies to boost brand image.
Businesses should verify that the influencers they seek to partner with have similar audiences.
A Costco branch and some butcher shops in Costa Rica have chosen to use the videos of Oscar Mesa, of the YouTube channel “La Capital”, to increase its number of clients.
The appearance of digital platforms and the extensive traffic that they entail, gave rise to the birth of new opinion leaders with millions of followers on social networks, better known today as “influencers”, who are increasingly likely to appear .
According to the Statista ranking where it shows the Latin American countries with the highest number of influencersBrazil leads the list with 9,176,375 of them (occupying 4.4 percent of its population), in second place is Argentina with 1,133,686 (with 2.5 percent of its population), in third place Mexico with 443,030 (0.3 percent of its population). percent), in fourth Colombia with 407,810 (0.8 percent), among other countries where these figures have provided hours of entertainment to Internet users.
Each one of these influencers has managed to register more than a thousand followers on its social networks thanks to a particular action, creating content and uploading it to digital platforms, where little by little thousands of new followers are creating a new community, which seeks to consume a type of content. in particular.
Each influencer has a target to win, so generally these personalities tend to focus on the production of a specific type of content, such as those from the gaming, technology, education, travel and food sectors, where Óscar Mesa has achieved a growing popularity.
The Mexican influencer, Óscar Mesa, creator of the channel “La Capital” (8.54 million followers at present) which is dedicated exclusively to showing the preparation of some recipes, mainly meat, has recently achieved significant international popularity, a fact that has even caused a branch of Costco use your videos to attract customers.
@oscar_mezar chance you’re in the @SamsClubMexico and they put the videos of the capital! They forgot to put the videos of the @Costco 😅🤣😈 pic.twitter.com/U7InqSY21R
— labandita (@labandita) March 14, 2022
Oscar: To break the trend of spamming you with horrible food, I’ll tell you that a few months ago I went to Costa Rica to watch the national team play and we realized that boutiques and butcher shops use your videos to attract customers. Idol throughout the continent. pic.twitter.com/QZY3FeRQiM
– Ricardo Valle (@RivaPayen) March 13, 2022
@oscar_mezar #stitch with @marisolpinkyoutuber 🔥🇲🇽 #Taco ♬ original sound – Oscar Meza
On this occasion, a user on social networks has shown how the image of the influencer Oscar Table of the Capitalhas been used to set the scene for the costco meats; however, another user has also shown that some butcher shops in Costa Rica have used their image to attract more customers, demonstrating to the international reach that these personalities can reach, where brands can considerably boost their presence if they carry out marketing strategies. influencer marketing.
The influencer marketing It has proven to be one of the most powerful promotional tools in recent years, and it will continue to show its growth, since a considerable percentage of results manage to show themselves superior to more traditional strategies.
According to information from Mediakix, approximately 48 percent of marketers who have opted to associate with influencers have mentioned having better results, while 41 percent of these have a similar return, demonstrating the effectiveness of influencers. influencer marketing, being one of the best strategies to implement during 2022.
Despite this, brands should be particularly careful in choosing their right influencer who can have a positive impact on their target audience, as we could witness some possible brand crises, as happened with Rappi and Chumel Torres a while ago.
More and more brands are joining the trend and hiring influencers to increase their reach in the eyes of Internet users, as the cinemas demonstrated by doing exclusive functions for the premiere of The Batman exclusively for these content creators, who later gave a review about the film to their fans and raised the expectations of the film, thus resulting in a greater reach.
The influencer marketing It has proven to be a strong tool for brands to boost their image and sales, if they choose the right figure