- Index hide1 The viral promotion of KFC continues to give something to talk about, since the rap of two clowns in a McDonald’s has made users fall in love.2 On platforms like TikTok, this content has managed to become a famous trend, uncovering the talent of the brand’s clients.3 The campaign was led by who is considered by many to be the best rapper in the world, the Mexican Aczino.
On platforms like TikTok, this content has managed to become a famous trend, uncovering the talent of the brand’s clients.
The campaign was led by who is considered by many to be the best rapper in the world, the Mexican Aczino.
The videos around the promotion of KFC continue to grab the attention of Internet users and now some comedians used this momentum to show how they rap in one of the branches of McDonald’s.
This funny video has gone viral and continues to benefit the brand, because despite the fact that it is recorded in one of the competing establishments, it is beneficial for it.
KFC and Aczino Promotion
KFC launched a few days ago a campaign based on rap and freestyle. Supposedly, Kentucky Fried Chicken points out that any person who enters a branch of the restaurant and orders a combo kentucky chicken sandwich rapping you will get a 30 percent discount on the total bill.
Perhaps without knowing what the real impact would be, the campaign turned out to be a complete success for the brand. Since then, the collaboration with Aczino has managed to generate a lot of free publicity on social networks. This has been possible thanks to the constant mentions of the brand.
The campaign is named #BattleOfTheChickens and has the participation of the one who is recognized as the best freestyler in the world, Aczino. The Mexican represents this fun campaign, as many are the rapper’s fans who have joined the trend.
Meanwhile, KFC ranks as one of the most successful fast food brands in the world. In fact, Statista figures shed that during 2019 it had one of its highest sales peaks in history, while in 2020, not a minor fact, the turnover of the American chain specialized in fried chicken amounted to almost 26,300 million US dollars worldwide.
“We come for the promotion”; they rap at a McDonald’s branch and that’s how KFC benefits
The official profile of the clowns “Chillin and Pikin” on TikTok showed a fun challenge. In said video they replicated the rap of the promotion commanded by Aczino, earning the laughter of the users. However, their participation drew attention because they appeared at a McDonald’s branch.
McDonald’s has almost 40 thousand restaurants around the world and is one of the main commercial rivals. In the video, the clowns are shown rapping in front of the local workers. When one of the comedians finishes his part, the employee who attends them mentions that they were wrong.
And although it is obviously a joke, the video went viral demonstrating the great scope that a campaign with the right idea can have.
The benefit to KFC is that, Even if it is a video at McDonald’s, the promotion is the protagonist. The trend once again places the fried chicken brand on everyone’s lips. Some users even highlighted the phrase “It’s not here”, pointing to a strategy constantly used by various brands.
@chilinypikinoficial We went for our chicken sandwich. 😂 @Aczino @KFC #battleofchickens #joke #troll #clowns #chilinypikin #lospayasostiktokers #elucitoesgod ♬ original sound – Chilinypikinoficial
Here are some of the standout comments on the post from comedians:
“The girl ‘yes, your rap is very good, but it’s not here’”, jorgitosandoval
“I love them. Chale, or ‘pex’. They were wrong”, Adriana
“And all the McDonald’s customers of ‘let’s go rap Kentucky Fried Chicken, chicken on sale’, ha ha ha”, Mary C.
“Before it was in the cinema and now”, fan_de_ chilin _y _pikin 💙🖤
“LOL. I saw them rap and it made me laugh because it was next to KFC.” merabrodriguez55
“’But here it is not the promotion’, I loved”, ☆domi♡ ꨄ︎
“Ow! I loved how he said ‘that’s in Kentucky chicken’. I loved that girl.” Anahi Zurita
Another example of a strategy employed through competition is Pepsi’s campaign against Coca-Cola a few years ago. In it they narrated how people usually say “Pepsi is fine” when there are no top brand soft drinks. However, the brand took advantage of this to appropriate the belief and put a whole new spin on it.
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