Cortana emerged in 2014 as a response to other voice assistants.
Microsoft had revenue in 2022 of almost 200 billion dollars: Statista.
In marketing and advertising actions, Microsoft crossed the barrier of 20 billion.
Cortana belongs to Microsoft Corporation, which is a technology multinational of American origin and stands out for developing and marketing a wide range of software, hardware and IT services, both for companies and private consumers. It was founded in 1975 by Bill Gates and Paul Allen in Albuquerque, New Mexico.
The company has been headquartered in Redmond, Washington, since 1986. In fiscal 2022, the company broke its own record by bringing in nearly $200 billion. Currently, Microsoft and Amazon are fighting for market leadership in cloud products and services, through their versions of azure and AWS. According to Statista, in December of last year Microsoft led the ranking, with revenues of more than 27 billion dollars.
Likewise, the evolution of investment Microsoft in marketing and sales development worldwide between fiscal years 2000 and 2022 generally registered an upward trend, except for the episode of setback experienced in 2016. In this way, the investments of the technological multinational in shares of marketing and publicity they crossed the barrier of 20 billion dollars as of fiscal year 2021.
Microsoft was the third North American firm to reach a stock market valuation of $1 billion.after Apple and Amazon achieved it in 2018. This milestone, together with the stability of its stock market trajectory, have allowed Bill Gates’ company to become a member of the lucky group of the Big Five (also known as GAFAM) made up of the five companies in the technology sector with the highest market capitalization in the Dow Jones index.
Regarding the use of Cortana, the data provided on the frequency of its use in 2018 in the United States indicates that of a total of 196 respondents, 34 percent used it “daily.”
The end of an era
Cortana first appeared in 2014 in response to Apple’s Siri and Google Now, but the failure of Windows Phone/Mobile sealed its fate from the start.
It is a fact that Microsoft will stop supporting the virtual assistant as an independent Windows application and everything indicates that its replacement will be some Artificial Intelligence tool.
At the time of going on the market, Cortana was presented with the promise of revolutionizing the use of Microsoft devices, through voice commands. However, its competition (Siri, Alexa and the Google Assistant) became more relevant, so it lost weight and functionality; it disappeared from the taskbar after the launch of Windows 11 and stopped appearing at the start of the operating system, similarly it abandoned the iOS and Android applications in 2021.
The absence of a virtual assistant is not thought to be for long, since the technology firm has already prepared a replacement that includes several tools highlighted by the support of Artificial Intelligence.
The main candidate is Windows Copilot, the new interface presented during the BUILD conference, which is responsible for controlling the operating system and apps; It will offer more facilities to use all its system functions, as well as to adjust its configuration to the maximum.
In this sense, Windows Copilot will join the voice access of Windows 11, in order to control the PC, creating a new experience generated by the ChatGPT AI in the Bing search engine, which is used to ask questions and obtain answers using a more natural language.
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