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Many brands have turned the challenge into operation in campaigns like Adeccowhich has calls for CEO for a month.
Walmart It has demonstrated the ability of the accountant to be able to identify increasingly important tasks in the market.
These actions show how important the market has become.
A consumer ended up showing in TikTok her experience no longer as a client of Walmartbut as a casual employee of the area of bakeryfor which she had to learn to use a cash register, to collect the bread that she and a group of consumers needed in the store.
The situation is part of the challenges in operations that companies have, as warned by the study Digital Oceanwhere he realizes that the main challenge for companies is not only in the lack of talent, but also in situations such as data security risk.
“In 2021, 28 percent of technology-focused enterprises and 20 percent of small and medium-sized businesses indicated that keeping up with data security threats is their top technology challenge. Other technology challenges include ensuring that employees are sufficiently trained on how to use technology services and managing remote work situations,” he explained. Justina Alexandra Savaanalyst of Statista when presenting the previous study to subscribers of the platform.
From customer to Walmart employee
Dayan Lovely adds more than 300 thousand reproductions in TikTok (@dayanescalante6), where she showed how she became a temporary employee of Walmartwhen faced with her need to buy bread and the absence of employees to charge her, she ended up taking a notebook with the product codes and began to charge herself.
@dayanescalante6 I hope I don’t get in trouble UnU #walmart #bakery #momentomashumilde ♬ original sound – Dayan_loveLy
“The fact that there was no staff was not going to stop me to take my ‘bread,'” explained the woman, who said she had learned in a matter of seconds how to operate the machine that issued labels with the price of bread, that she knew how to enter the machine with the codes from the notebook that he found, thanks to this ability he even helped other people to take their bread.
“While I was giving everyone their ticket, the employees of Walmart who were around just stared at me and passed by. Apparently they didn’t want to know anything either, ”explained the woman about the store’s reaction to her initiative.
After exposing their story, users did not wait for their comments and accounts like that of Feguhi pointed out that it is an unusual form of recruitment, while hi he explained that what followed his initiative was to stay to work the entire shift.
Ugalde Lu wrote: “This is what they mean when they say ‘initiative, problem solving and leadership.’ Congratulations! you’re a bitch.”
The denounced case of how consumers end up carrying out activities for which brands are responsible has led stores to rethink their business model, turning consumers even into employees as it did Adecco with an interesting campaign CEO for one day, which consisted of allowing those who presented themselves in the company’s call, to apply to be CEO from a human resources company.
The campaign drew attention, for being an interesting proposal on how to add a common person in a strategic position, which even serves as a proposal to understand the value of communication in the market.
Under this approach, an interesting work scheme is determined and that is that the call was addressed to students in the last semesters of their career with a very clear promise: “The person who manages to serve as CEO for a month of Adecco You will experience a unique opportunity to learn from experts to succeed as a business leader.”
Among the qualities of the candidate, he must have empathy, creativity and leadership, as well as great communication skills and a high level of English.
Both cases of a female consumer visiting a Walmart and ends up packing the bread or that of a vacancy to be CEO of a company for a month realize the value in talent management.
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