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Since 2021, TikTok managed to exceed the barrier of one billion users globally.
For brands, attracting a new consumer can be up to 25 times more expensive than retaining established ones.
In 2021, according to a ranking Of F1 drivers, “Checo” Pérez was the fourth highest paid with earnings of up to 18 million dollars.
In social networks, they found the self-appointed “number one fan” of “Checo” Pérez, they live in Japan and claim to have learned Spanish thanks to the Mexican pilot.
At this point, it seems that it is unnecessary to talk about the power that social networks have achieved in the daily lives of users. In principle, we are talking about a time when there is a greater number of Internet users around the world, compared to 2020.
Data from We Are Social and Hootsuite make this known in their recent report, Digital 2022, which indicates that there was a 4 percent growth in the number of people who are linked to the web and, in addition, who use social networks.
On the other hand, this last couple of years, since the arrival of the pandemic, the use of social media has had an overwhelming growth, accelerating a process that was already coming and, incidentally, giving rise to the growth of platforms that needed a “push” to reach the largest number of users.
Taking this premise into account, TikTok became the quintessential viral social network; Today, even, we can verify it with the amount of videos that, daily, manage to reach millions of users in a matter of minutes.
This platform achievement ByteDanceof course, is nothing new, as we remember that in the middle of last year, it managed to exceed one billion users assets per month, in addition to being one of the platforms most used by audiences, mainly by young people, the so-called Generation Z.
In short, the conversation has ceased to belong to traditional media, now moving to digital spaces such as TikTok, Instagram, YouTube, Twitch, among others, thus creating a new culture and a new language with which the new generations they are interacting.
She is the “number one fan” of “Checo” Pérez in Japan
Today, thanks to social networks it is possible to know first-hand information and, in fact, in real time, as happened, for example, with the last race of Sergio “Checo” Pérez, who conquered the podium in Japan a few days ago .
Although it is true that a few days have passed since that achievement, the name of the Mexican pilot will not cease to be a trend or a topic of conversation on social networks and, of course, these last few days have not been the exception.
And it is that, In social networks, the self-appointed “number one fan” of Checo Pérez has been foundwho, according to what they say, lives in Japan and, in addition, it is said that he learned to speak Spanish thanks to the Red Bull driver.
According to what is shown in a video posted on TikTok, her name is “eri” and she is originally from Niigata and, supposedly, in each Japanese Grand Prix, she travels to Suzuka with the aim of seeing the “Czech”.
@sopitasdeportes the fan #1 of #checoperez in #Japan ??? #GPJapan #redbull #F1 #Formula 1
Definitely, one of the biggest challenges facing brands today is to generate empathy with audiences; Even more than empathy, many times, what is sought is that there is a relationship that goes beyond company-client.
The bet is not easy and, in fact, it makes it known Harvard Business Reviewrevealing that the fact of wanting attracting a new consumer can be up to 25 times more expensive than retaining those who are already established with the brand.
Cases like that of “Checo” Pérez are to draw attention, since his name in recent months has not ceased to be a topic of conversation, which speaks of the great admiration that, today, exists for the pilot.