More than fourteen years ago, in 2007, the world was very different from the one we know today. NASA was launching the Phoenix probe to Mars, Nancy Pelosi was elected as the first female spokesperson in the United States Congress, and the world of content creators received a news that would define the future of the industry: the launch of the first program of monetization that would reward your videos.
When we first launched the YouTube Partner Program, our focus has always been to allow creators to continue to build their community with the opportunity to make a profit, receiving most of the revenue from ads; Over the years, this vision has been strengthened and creators have found on the platform opportunities to build businesses and even create jobs through a career doing what they love: creating videos.
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Along the way, we have introduced new monetization alternatives, which help creators to generate a deeper interaction with their fans, purchase of gifs, stickers or memberships. In the last three years alone, we have paid more than $ 30 billion to creators, artists, and media companies, thus contributing to the global digital economy.
The music business is another pillar that has gained relevance throughout the video ecosystem, with digital platforms receiving millions of artists who find a window in them to share their art. Seeking to maintain a healthy industry for all, we have paid more than $ 4 billion to the music industry in the last twelve months, adding more paying members during the first quarter of 2021 than in any other period since the launch of our music app. Listening to and supporting an artist has never been as accessible and profitable as now, and it is the duty of all platforms to foster a balanced environment among all those involved.
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We recently launched our short video maker tool, Shorts, a natural progression for the platform that will empower the next generation of mobile creators and artists on YouTube, while connecting with a global community that enjoys consuming short video content. and they have shown it by seeing more than 15 billion Shorts daily around the world so far. Shorts will give content creators new ways to tap into their creativity but also to generate income. To do this, we created a fund of 100 million dollars, to be distributed during 2021 and 2022, to which interested parties can only aspire by creating unique short content. Mexico, a creative pole in the YouTube universe, is among the countries that will receive part of this fund, inviting all local creators, not only those belonging to the Partner Program, to generate quality content and high impact.
The digital ecosystem has changed a lot since we started revenue sharing among our partners in 2007, but our goal has always been to put content creators and users at the center of our strategies, protecting their security while giving them ways to have a career generating content and enjoying the videos they love so much. The years have passed and we are eager to continue innovating on this path that still has much to offer.
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Julian Coulter, CEO of Google Mexico
The opinions expressed are solely the responsibility of their authors and are completely independent of the position and editorial line of Forbes Mexico.