“At AT&T we really like to change the game in society through advertising that shows women outside of the stereotypes of being alone in a home, and instead we show female engineers who maintain antennas,” Nayura details. Rojas, assistant vice president of innovation and product of AT&T Mexico, during her participation in the presentation ‘How we reflect ourselves’ in the forum of Expansion Women Summit 2023.
But for Francisco Luna, country manager of the Worldpanel division of Kantar Mexico, even if advertising helps to break gender stereotypes and advances in breaking the glass ceiling “because now we see that there are already women in management positions, there are still We have to see how the companies are supporting or accompanying these women so that they can continue to grow and that more women also rise to these positions”, he points out.
For her part, Amanda Berenstein, CEO of Weber Shandwick Mexico, pointed out that although companies are creating an environment in corporates where gender equality is nested, it is also necessary for the human resources area to have greater intervention to achieve equal pay.
“I think that at a social level we are advancing but there is still an opportunity to continue advancing in equality and it is with human resources becoming more involved in these issues”, says the DDE Weber Shandwick Mexico board of directors.