Coca-Cola announced the launch of its new platform for the whole world “Real Magic, with which for this end of the year and Christmas it seeks to celebrate moments of optimism, of being together with our loved ones.
Selman Careaga, global president of the company, explained in a talk with Forbes Mexico that with this platform they seek to reinforce what they have celebrated for more than 135 years, the joy of sharing a table, a meal, a dinner and how Coca-Cola does those most special moments.
“Understanding that the world has changed, what we want to do now with this ‘Real Magic’ platform is to celebrate the essence of humanity and how Coca Cola helps a little to do that, to celebrate being together, the more real moments we are more magical we can create being together ”, he assured.
The manager explained that his new campaign will include various communication elements, including a television spot and a lot of effort on the digital channel, as well as activations at the point of sale and in the communities.
“It is where we are really celebrating those moments of inclusion that happen a lot at Christmas time, always celebrating those acts of kindness, and how this always happens in the context of a table, when we are at a meal, at a dinner, at an inn. , being together and how Coca-Cola accompanies those moments, “he explained.
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Careaga revealed that one aspect that makes him very satisfied is that this entire strategy was completely led by the company’s team in Latin America, together with the agency dentsuMB UK and will be seen in more than 30 countries in the region and 90 around the world.
“We hope that people connect with us, celebrating the inclusion and acts of kindness on these dates,” said the manager.
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These efforts are part of their new vision through the Magic of Truth platform, through which they seek to develop deeper experiences for consumers around the world, so the campaign also integrates experiences that will seek to share special moments in community. .
Here exclusively the Coca Cola Christmas 2021 campaign.