Around $516bn is spent annually on media advertising worldwide.
In 2021, the United States was the largest advertising market in the world.
In 2021, Brazil was one of the greatest exponents in the industry in LATAM.
Brands from all over the world are always waiting for the most important events in the industries to promote or advertise their products and services. One of those events that is important for many sectors is the World Cup, which as a global ceremony registers a variety of important sponsors, such as Coca-Cola, one of the official sponsors of Qatar 2022, which has already revealed its first advertising spot .
It is no secret to anyone that one of the most important industries in the world is advertising, and it is forecast that investment in advertising will grow 8.7 percent globally in 2022, according to the latest Global Advertising Spend Forecast report. Dentsu.
Likewise, said semi-annual report, which combines data from nearly 60 countries worldwide, anticipates that 738 thousand 500 million dollars will be spent worldwide.
Given this, according to data from the GDA, the World Cup will promote the recovery of advertising this year, where it is estimated that in Latin America reaches up to 25 percent in advertising revenue compared to Russia 2018.
In that same order, according to the estimate of the Peruvian Media Agency Association (AAM), advertising investment will grow 13 percent this year, compared to 2021, which would imply the total recovery of the 2019 figures. Included in this projection are the sponsors of the World Cup transmission packages, whose contracts were signed at the beginning of the Qualifiers or at the beginning of the year.
This is the first Coca-Cola spot for Qatar 202
Coca-Cola is one of the official sponsor brands of the Qatar World Cup, which is why it launched the first advertisement as an invitation to believe the impossible in your favorite teams in this sports tournament.
As one of the brands that moves millions of consumers around the world, Coca-Cola has started its marketing campaign to promote the great world soccer event.
The spot is part of the campaign “Royal Magic” of the soda brand and has a duration of 60 seconds.
In the advertising you can see how on this occasion football fans are everywhere cheering for their teams, regardless of the odds.
“As fans, we have to think that everything is possible. The professional adds that this is where the magical dichotomy of Coca-Cola, one of the brands with the longest history and with the most history, but with a young heart, comes to life”, said Brad Ross, vice president of partnerships and global marketing of Coca-Cola. sports and entertainment for Coca-Cola.
In the company’s marketing strategy, it indicated that it will collaborate with influencers and will show sports fans in various commercials. As well, the company has created a digital center where people can predict the winners.
In the month of May, Coca-Cola published a statement in which it reported that it is working together with FIFA, in relation to the safety of workers in Qatar around the World Cup.
These works are due to complaints of exploitation and against human rights in the controversial venue of this edition of the sporting event.
It is not the first time that advertising campaigns have been used to promote this sporting event, as an example in 2019 Visa launched a global campaign with real stories of professional players, with the aim of supporting women athletes. “One moment can change the game” was the slogan and the message that marked their campaign for the FIFA Women’s World Cup France 2019.
For its part, Nike has also advertised for the same 2019 Women’s World Cup, with the campaign Dream Crazier.
In that sense, advertising is everywhere, so it is important today to promote everything you want and promote with the public.
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