The NFT market aims to become the “Golden fever” typical of the 21st century. From actors selling their voices as NFTs, to millionaire scams in markets that seemed promising; no one wants to be left out of the game despite its risks. As reported TheVergeCoachella, the popular California music festival, has also jumped on the NFT bandwagon. Now, with the purchase of their non-fungible tokens, you will get real benefits within the event.
With the purchase of these NFTs, Coachella offers, for example, “lifetime passes” for your festival. The organization has already prepared a online store in collaboration with FTX; In this one, you can get three different collections of NFTs that will allow you to access various amenities.
Ticket sales start this coming february 4 at 7:00 p.m. (Spanish peninsular time); and at 12:00 noon (Mexico). Of course, to guarantee your “lifetime” access to Coachella, you’ll need to get one of the Coachella Keys Collection Its price is currently unknown. This collection will be made up of 10 NFTs that, in addition to guaranteeing your access to any future edition of the festival, also offer the possibility of “lifetime access to the virtual experiences produced by Coachella“. What’s more, Pitchfork adds that purchasing the NFTs will provide VIP access to various event experiences.
“Coachella Keys Collection includes 10 unique NFTs granting lifetime access to the festival and VIP experiences on-site for the 2022 edition of Coachella; including front-row access to the Coachella Stage; access to the stage in the Sahara Tent and dinner by a celebrity chef.
Nina Corcoran, Pitchfork
Although the news seems a surprise, it was something that was already coming. In November 2021, the company that owns Coachella, AEG, changed the name of the venue previously known as “Staples Center” to “Crypto.com Arena“. For their part, other companies and festivals have begun to link physical products to digital goods and services; as is the case with NFTs.
additional to the Coachella Keys Collection, the festival also plans to offer 1,000 NFTs at a price of $180 each. With them, buyers will be able to get a physical photo album at the festival. On the other hand, by purchasing one of the 10,000 $60 NFTs, you can get “fan-favorite photos from the festival and never-before-heard soundscapes.”
The festival has stated that part of the profits received through the sales of NFTs will be donated to various organizations such as Find Food Bank, Lideres Campesinas and GiveDirectly.