Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
Mexico
Rappi’s presence grows nationwide. With 90 cities in the Republic in operation, the Latin American delivery app is one of the digital platforms with the greatest presence in Mexico. At the beginning of the year, the company began operations in 40 cities in the states of Baja California, Baja California Sur, Campeche, Chiapas, Chihuahua, Coahuila, Colima, State of Mexico, Guerrero, Guanajuato, Michoacán, Morelos, Nuevo León, Puebla, Quintana Roo, Sonora, Tamaulipas, Tlaxcala, Veracruz and Yucatan; In addition, Rappi has added more than 5,000 new businesses that offer a wide range of products and services ranging from ordering to restaurants, delivery of supermarket products, pharmacy products, purchase of flights and products in eCommerce stores.
Chedraui and Mercado Libre come together for eCommerce. The agreement between the supermarket brand and the e-commerce platform seeks to bring more than 10,000 products to Mexican homes through the marketplace Argentina, where an online supermarket will be put with products, from groceries, dairy products, perishables, to fresh fruits and vegetables. This service will be available, on a trial basis, only in Mexico City, but starting next year they will seek to expand the service to other metropolises in the national territory. In accordance with Free marketdeliveries will be made in 24 hours and if the order is made very early it could arrive the same day, because Chedraui It will fill the orders from its stores and the eCommerce company will take care of picking it up and taking it to its customers’ homes.
Círculo K wants to expand with 600 new stores. The convenience store brand seeks to compete with chains such as Oxxo, 7-Eleven and even BBB by growing its number of branches by up to 50 percent in the national territory, that is, with the opening of 600 new stores. Circle K establishes its expansion in five years with an investment of about 2.5 and 3 million pesos, depending on the footage and the area. Currently, this company has around 1,200 stores, under the Círculo K, Circle K or Tiendas Extra brands, with a presence in 29 cities in 25 states in Mexico.
USA
American Airlines raises salary for pilots. The airlines This firm’s base will increase pilot pay by 50 percent through the end of August 2024. In order to end the shortage of aviator drivers, for example, the temporary raises will bring hourly wages to first officers in their first year of flying at Piedmont Airlines, at $90 per hour, compared to $51 per hour, while for first-year captains, the pay will be $146 per hour, compared to $78. The pay increases come as some of the pilot unions, with more than 35,000 aviators at Southwest, Delta, JetBlue and American, are in contract negotiations with their airlines.
Amazon will deliver packages with drones. Prime Air drones will be the new delivery drivers for the eCommerce store, at least in Lockeford, California. It is the first time that the company plans to use drones for deliveries to customers in the United States, making it the best logistics strategy for the end of the year. amazon said it plans to deliver products with drones in the area about 40 miles south of Sacramento, and will use feedback from the service to improve its system.
Spain
Heineken proposes a sustainable route for 2025. The challenge of this brewing company is to achieve zero net emissions in production and in 2022 to have a neutral water footprint in the production of its beers or that its four Spanish factories have the ‘zero waste to landfill’ certificate. Under the slogan “Decidedly green”, Heineken contributes to the economy of that country with almost 1,500 direct jobs and 110,000 indirect jobs, with 92 percent of local raw materials.