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Chumel Torres is one of the accounts with the most followers on both YouTube and Twitter.
The power of a meme is confirmed when one of these has provoked the worst response from Chumel Torres, a fact captured by a Twitter user.
The story is an interesting reference that details the challenge in the market, of being able to understand the style with which personalities and brands communicate on these channels.
Chumel Torres He is known for the acid humor that he uses on social networks, which has earned him complaints and has even led him to lose programs on networks such as HBO, so the way in which he reacted to a memewhich he mistook for a real post.
The mistakes that influencers make have led many of them to star in trends, which arouse criticism and force them to revise their statements, especially when they take for certain information that is obviously false, so the implications that this has on networks are multiplied.
Faced with these challenges, it is essential to understand what to do in the face of an error that is made and that is difficult to resolve.
A meme that got out of control led Chumel Torres to qualify the “people” in the worst way, which he assumed, published a message where as a warning, they prevented the use by Elon Muskof its content generated on Twitter.
In the message that provoked Torres’ mockery, it reads: “I do not authorize: I do not authorize or give my permission for Elon Musk to use my images, information, messages, photos, deleted messages, files and etc. I do not authorize”.
Torres’s response to the meme was criticized by the Twitter user “daveedsc”, who lamented that a personality that apparently easily identifies these contents on the internet, He didn’t understand that it was a meme.
It’s funny that the guy who keeps saying “marry me Internet” hasn’t understood that I DO NOT AUTHORIZE is a meme 😵 💫 pic.twitter.com/L5dGNCjPm1
— twink in therapy (@daveedsc) April 27, 2022
The importance of a meme
The importance of a meme is such that Instagram It has even launched campaigns to recruit people who have a high level of specialization, such as professionals who have knowledge of content such as memes.
This type of action reveals the strategy that the platforms follow to be able to deal with bad content for failing to comply with community norms, such as the publication of humorous content that uses viral images for being in trend or related to personalities with digital influence.
The decision was widely criticized, for warning that he was making arbitrary decisions about content that did not break the rules, so when deciding to hire a network specialist, he sought to turn the page on the dismal incident.
First, it is important to know what happened and what led the social network to request a meme specialist.
In the vacancy he published at the time, the profile of the sought-after talent was described as a “manager specializing in strategic collaborations, who will focus on engaging with meme accounts.”which the social network has identified as “digital publishers”.
The impact that social networks have had has been widely measured by the trends that many of these contents have reached and not only that, by the impact they have generated with trends that have become very bold in some cases.
Given this type of guidelines, it has become very important to understand what is worth in consumption and what is most interesting, what we must identify in order to work on it and the goals that can be achieved.