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studies like The Influencer Marketing Factory They give an account of what motivates a user in networks to follow an influencer.
follow a influencers it has become a key activity in the market.
studies like The Influencer Marketing Factory have shared what motivates a user on social networks to follow an influencer and discovered that 26 percent of them do it because of the content they have and 15 percent because they felt inspired by these personalities.
A 21-year-old influencer, originally from China, died after trying to lose weight in Shaanxi weight loss camp, where he entered to motivate his followers. This case reopened the debate on social networks about how risky it is to enter these places that have gained popularity in the Asian country to maintain certain “beauty standards.”
The young woman known as Cuihua weighed 156 kilos His goal was to lose 100, as a result of which he underwent rigorous weight-loss exercises and diets, he documented all this through his social networks, he even said that in two months he managed to lose 27 kilos.
Likewise, it was not the first time that he had signed up for one of the camps, since he had previously done so and documented the process to lose weight and then shared it on his social networks, with the aim that his followers who were going through the same situation will motivate you to lose weight.
So far, the Chinese authorities are already investigating whether the site engaged in improper practices.
Chinese social media influencer Cuihua dies at weight loss camp while starving herself trying to lose 100kg pic.twitter.com/z6geC2Ge1J
— YabaLeftOnline (@yabaleftonline) June 17, 2023
cuihua She is not the only influencer who has died in her attempt to create contentwell recently Brother Three Thousand He died when he ingested several bottles of Baijio, an oriental liquor known for its high alcohol content.
Little Qiumei also adds to the list, when trying to record a risky video from above, the woman fell from the tower of a crane, in this situation nothing could be done because she was alone at the time of her accident.
This case is a benchmark today for what content with challenges matters in social networks and how valuable it becomes for social personalities to find spaces through which to connect with audiences.
with this case It is important to understand what is valuable in content consumption on social networks, demonstrating what matters on these platforms.
In a search carried out by Merca2.0 on the Google platform, no information was found on how much profit the weight loss industry generates in Mexico, nor similar terms. On the other hand, an important piece of information that was found was that in Colombia, shares Euromonitor, points out that sales of groceries to lose weight increased 120 percent in 2012, since they went from 1.12 trillion Colombian pesos in 2007 to 2 .46 at the end of 2012, including beverages.
Factors such as the increase in disposable income, the expansion of supermarkets and concern for health have caused the supply to grow and democratize access to this type of food. The growth potential for this segment is so great that Euromonitor projects that its sales could be close to 4 trillion pesos in 2017.
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