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A tweeter shared the state in which a dish he ordered at the Vips restaurant arrived.
The publication to date has not been answered by the brand’s customer service.
It is increasingly common to see interactions, complaints or reports on social networks by consumers to the thousands of brands they consume.
Social networks are the preferred means of many consumers to report the poor service or product of a brand they consume. This is the case of a tweeter who shared in his account on the digital platform the state in which a dish he ordered at the Vips restaurant arrived.
The Internet user identified as @jivansanchezm exhibited in a video to the digital community that the “chef’s salad” that he had ordered from the Mexican restaurant chain arrived with a worm.
“A worm in the “chef’s salad” of @VIPS_MX 81129 (Eje 5 No. 194, Col. Vertiz Narvarte, Benito Juárez, CDMX). Too bad VIPs! @Profeco @COFEPRIS”, says the tweet accompanied by the recording where the worm can be seen on the salad packaging.
A worm in the “chef’s salad” @VIPS_MX 81129 (Axis 5 No. 194, Col. Vertiz Narvarte, Benito Juárez, CDMX). Very bad VIPs!🤮@Profeco @COFEPRIS pic.twitter.com/VvOXUjDmF9
– Iván Sánchez (@jivansanchezm) January 16, 2022
Given this complaint that is registered on the social network Twitter, the Merca 2.0 team requested a brand position from Vips and to date we have not received a specific response.
The post to date has not been answered by Vips customer service.
Social networks and the consumer experience
It is increasingly common to see interactions, complaints or reports on social networks by consumers to the thousands of brands they consume. Consumers increasingly feel more comfortable on these platforms, which is why they use them to report this type of problem.
But they also go to these media because it is the place where they are closest to brands reading them and solving their problem.
The consumer experience or Customer Experience is directly related to the points of contact that a customer has with the internet company, social networks, the store, the employees, the customer service center, among others, but above all to the ‘experience ‘ that this contact generates.
In this sense, at a global level, these contact points of a client with a brand or company are called under the anglicism customer Journey, which are all the phases that a person goes through from identifying that they have a need until they acquire a product. product or service to solve it.
Likewise, according to various studies, companies are already competing mainly for the customer experience.
They also point out that consumer experience will overtake price and product as a key differentiator. Therefore, it should be noted that the consumption experience, the purchase experience and the use experience are differentiated, as three great points of contact of our experiences with the products and services that we use.
For all this, it is very important that brands begin to review and respond to everything that is said about them on social networks, as an example of this complaint from this Vips consumer.
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