There are 4.62 billion network users worldwide.
51% of Generation Alpha say that networks influence their purchase.
The new generations are the most faithful users of social networks and the digital world, since they are the best communication window for people. It is the story of a student girl who created a creative “commercial” to sell her graduation raffle and, thanks to the power of these media, it went viral and sold them all.
The digital world continues to attract more people around the world, where a report by We Are Social and Hootsuiterevealed that currently there are 4.62 billion network users worldwide, representing year-over-year growth of more than 10 percent.
That is why social networks have helped many people to promote, from their ventures, to some help they request. Given this, a study conducted by IAB Spain and Praiserevealed to us that Generation Z is the one that uses social networks the most, but they are closely followed by Generation Alpha, adolescents between 12 and 17 years old.
Likewise, the investigation detailed that generation z and millennials they are the ones who spend more time connected on social networks, however, the alpha generation is just as intense as Generation X. The use of social networks by all the generations included in the study is practically the same; however, in the Alpha Generation segments such as segments predominate: entertainment, 86 percent; interact, 74 percent; and inform themselves, 36 percent; while the use of social networks as a means to follow the labor market is more of the older generations: millennials with 28 percent and generation z with 14 percent.
The commercial creative
Through a video on the social network Twitter, a user shared the video that her sister created to promote the sale of a graduation raffle, going viral and selling all the tickets.
The user @nicoletula highlighted that the girl won the hearts of Internet users for the creative commercial that she recorded and edited herself.
“PLEASE you have to see the video that my little sister made to sell vouchers for her graduation trip and ON TOP OF IT SHE EDITED IT ALONE”, says the post.
PLEASE you have to see the video that my little sister made to sell vouchers for her graduation trip AND ON TOP OF IT SHE EDITED IT ALONE. It is my idol that they want to tell him: pic.twitter.com/udgSSJtpzB
— Nicole (@nicoletula) October 2, 2022
In the video you can see the little girl explaining what the raffle consists of, what will be the benefits and the prizes that the person who wins will take away.
“Hello, I’m Emma Sofia Tula, today’s news I’m going to tell you that it’s a very nice day to buy your voucher,” says the little girl in the recording that her sister shared and that already registers 53.6 thousand, I like it.
Likewise, the young student demonstrated her skills as an editor, since the recording won over Internet users for her creativity, not only because of what it said in the ad, but because of its presentation.
“The prizes are a week in a cabin, with a water park, up to four people,” says the girl, who imitates the voice of a television host on the recording.
The recording, which was shared on the Twitter account, has received a lot of support from people, who congratulated the young girl for being so creative.
“Incredible! I want her on my marketing team now! When school ends, there are people, ”says one of the comments.
“It’s great, with that video he sold all the bonds,” says another Internet user.
“She was born with the title of Digital Marketing and Audiovisual Producer,” says another comment on the video.
Before the acceptance of the recording by the digital pulse, the girl’s sister shared a second video, where Emma appeared again, thanking for the purchase of the tickets.
“My family and I are very grateful to you for donating, for buying vouchers, for the good vibes and the comments. It started out as a video for my family and ended up going viral,” she says.
It is not the first time that a video of this style has gone viral on social networks and has achieved the objectives for which it was shared.. As an example of a small enterprising boy who went viral for sharing his minions jelly recipe, earning many clients for his business.
And this is how social networks have become the best tool for people, regardless of age. This is why these kinds of stories come up every day.
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