lean inventories
The supermarket chain seeks to better understand what its customers are looking for in order to optimize their inventories.
“We are very careful to continually identify which products our customers prefer. What we do is a continuous renewal of our catalog through more timely purchases, made with greater precision and better understanding what our customers like”, declares the manager.
Added to this is the offer of its own brands, which it has positioned in categories such as rice, oil or toilet paper.
Chedraui’s deputy general manager comments that they are also focused on responding to trends, such as healthy products -especially in categories such as groceries, fresh produce and even in pharmacies- or local, with an offer of brands that are in greater demand in certain communities or regions.
geographic expansion
Grupo Chedraui is also clear that the growth commitment for 2023 includes a geographical expansion, for which reason it plans to opening of 60 stores in Mexico and four in the United States, nearly double the number of units projected over the past year.
In Mexico, the focus of geographic expansion is in the supercito format, which competes with the neighborhood stores, Oxxos and the Bodega Express de Aurrerá. Chedraui plans to open 50 stores, complemented by seven Chedraui units and three Super Chedraui.
“The growth that we expect this year comes from a greater number of Supercito stores, a format that is being very successful for us because our customers are accepting it and valuing it very well for restocking,” says Chedraui’s deputy general manager. “Due to the result it is having for us, we are betting more on its growth.”