For example, one of the activities that have benefited is digital commerce, which experienced significant growth during the pandemic and laid the foundations for a radical change in people’s consumption habits. In fact, those companies that made timely investments in this type of trade managed to open new markets. The foregoing highlights the need to have carried out a digital transformation during this period, since this has allowed companies to maintain the competitiveness until today and will continue to do so in the future; therefore, innovation, in the midst of an environment characterized by uncertainty, is more relevant than ever.
Finally, the outlook for the next three years is also somewhat encouraging: 27% consider that their organization’s sales could increase between 1% and 5%, and 40% expect growth of between 6% and 10% in the same.
It seems that Senior Management considers that the Mexican economy has the potential to maintain good development and performance, as well as a market that invites investment. In this sense, from January to June 2022, the preliminary figure for foreign direct investment (FDI) was 12% higher than the preliminary amount received in the same period of 2021, without considering the extraordinary movements related to mergers and restructuring of media consortia. communication and airlines. Of this amount, 43% are new investments; the sectors with the highest investment are manufacturing (34.3%) and transportation (16.3%), and the main countries of origin of such resources are the United States (39.9%) and Canada (10.3%).
Thus, the perspectives suggest that the health crisis left many lessons learned that companies have been able to capitalize on, since they are now better prepared to face constant disruption, which also strengthens the certainty with which they operate today, permanently reviewing and adjusting business models. business.
The foregoing, finally, means that issues such as innovation and digital transformation remain high on the agenda; Business leaders recognize the importance of updating and keeping their business models current in a context that in recent years has come to be defined as permanently dynamic.
Editor’s note: Ricardo Delfín is Lead Customer and Market Partner for KPMG in Mexico and Central America. Follow him on LinkedIn. The ideas and opinions expressed in this writing are those of the person signing the article and do not necessarily represent the ideas and opinions of KPMG in Mexico.
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