The market niche veggie seems endless: the releases follow one another endlessly based on constant trial and error. To this race to conquer an audience environmentally conscious Burger King has joined.
The second largest hamburger chain in the world has appealed to all its vegetarian fans and those who enjoy the vegetable options on their menu to go run to his restaurant located in the Westfield Glories Shopping Center in Barcelona because it has been filled with novelties.
The company has converted this establishment into a space set for the occasion in which consumers can enjoy for a month of its widest range of vegan, vegetarian and flexitarian products to date in the Catalan capital.
However, it is not a definitive bet, but rather a concept pop upsince this initiative coincides with Westfield Good Festivalthe event organized by the shopping center itself to celebrate earth month. And Burger King could not be less.
Among the products available, those who come will be able to taste the vegetable option of the new Cheesy Doritos, the Cheeseburger, the Cheeseburger BBQ, the Chicken Wrap, as well as The King Huevo, the Cheese Bacon XXL and the Steakhouse (the latter no bacon).
Also, will be available Vegetable Whopper (with its double and triple versions), Long Vegetal, Big King Vegetal XXL and Nuggets Vegetales, all a green decoration for the occasion.
Insured carnivore bet
Similarly, Burger King will not give up its obvious carnivorous bet for those who come to the establishment on these dates, so it will keep the meat protein versions of all these products on the menu.
GARDEN GOURMET Sensational Burger Vegan Refrigerated, 226g
At the same time, the company continues to work on creating a vegetable version of its most emblematic products and it does so by the hand of one of the supplier of vegetable meat The Vegetarian Butcher.
Photos | Burger King
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