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It is estimated that, for the 2023 Super Bowl, just seven seconds of advertising will cost up to seven million dollars.
More than 100 million viewers around the world watched the edition of Super Bowl LVI, in 2022, and a larger audience is expected this year.
To this day, and 10 years after its last episode, ‘Breaking Bad’ is one of the most popular television series on the market.
A few days before the start of Super Bowl LVII, ‘Breaking Bad’, one of the most popular television series on the market, is back, although it is not how fans might imagine.
Four days separate us from the 57th edition of the Super Bowl, the grand finale of the National League Football (NFL) and, of course, one of the most anticipated sporting events of the year.
Undoubtedly, in terms of marketing and advertising, we talk about the “Super Bowl” being one of the biggest windows. In fact, at the end of last year, it was announced that 95 percent of the advertisements had already been reserved, which, by 2023, Up to 7 million dollars have been paid for a spot of only 30 seconds, which would mean a new record for the broadcast of the final game of the NFL.
And, ultimately, the Super Bowl is one of the most relevant television events of the year for brands to convey their message to a large audience in the United States. To mention one example, in 2021, around 91 million residents of the country of Stars and Stripes watched the game, resulting in significant advertising revenue amounting to around 485 million dollars.
For this reason, in recent days, various brands have presented various campaigns that seek, of course, to gain consumer trust, as we saw with the company Michelob ULTRA, which decided to ally with the Mexican boxer Saúl “Canelo” Álvarez. for his most recent campaign.
‘Breaking Bad’ come back and it’s all the fault of the Super Bowl
The last episode of ‘Breaking Bad’ It was broadcast in 2013, considered one of the most popular television series in recent years and premiered in 2008.
In fact, its arrival on Netflix caused quite a stir among Internet users. A report from the platform video streaming leader announced, in 2018, that a large part of its subscribers who arrived in that year was due to the inclusion of ‘Breaking Bad’ in your catalog.
On the other hand, in 2014, one year after its end, ‘Breaking Bad’ was one of the television series with the highest average reach on Twitter during its final television season. On average, more than six million Twitter users saw at least one tweet related to ‘Breaking Bad’ every time a new episode aired in the last 6 months, according to NIELSEN data.
Now, taking advantage of the great popularity that the series still has, PopCorners turned to “Walter White” and “Jesse Pinkman” in a new campaign that, according to what has been revealed, will debut next Sunday, February 12, during Super Bowl LVII.
Last year, the Super Bowl was watched by more than 101 million viewers around the world, according to what is reported by NIELSEN Ibopereason for which, for this 2023, a greater participation of the audience is expected, a scenario that, without a doubt, will be well used by the brands.
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