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sugardaters recognizes that the phenomenon of greater search for sugars has motivated the empowerment of women.
A further search for “sugars” in Mexico poses a very important interaction phenomenon in this market, rethinking the functioning of social networks.
“With more than 180,000 users, Mexico was the Latin American country with the largest number of men seeking younger sexual partners on SeekingArrangement in early 2021. This American dating platform, founded in 2006, specializes in long-term sexual relationships between adult couples with large age differences. In this type of arrangement, the youngest person, commonly known as a ‘sugar baby’, is rewarded with a luxurious lifestyle. There is still a debate about the nature of these relationships and their relationship with prostitution,” he explained. Statista by presenting an exclusive study of SeekingArrangement.
Looking for more sugar in Mexico
Further search for sugars has been unleashed in Mexico, according to a study by sugardaterswhich gives us an indication of how people relate today and how social networks work, not just for leisure.
“We see in Mexico a great potential for candidates to be Sugars, since it is the country where more Sugar Babies seek a relationship where their partner is older and can have access to the standard of living they have dreamed of. This generates great interest in profiles such as businessmen and/or single entrepreneurs who are interested in finding a younger partner,” he explained. Alexandra OlariuMarketing Director of sugardaters.
The conclusion reached by the platform is that in Mexico the search increased by 55 percent for both sugar daddys like sugar mommyswho in turn, only 25 percent of these resort to dating applications.
Among the cities where he explained that searches for people of this age have become popular, we see Mexico City, Monterrey and Guadalajara, which reminds us that these are the main cities in the country.
As part of this phenomenon of “sugar datingthe platform recognizes that it is a relationship phenomenon in which “women are empowered”, for example.
The use of social networks beyond leisure has not only led to greater interaction between people, but also to entrepreneurship with paid content.
Paid content is so important that platforms such as OnlyFans They have become so popular that even brands have ventured into generating content through this platform, precisely to communicate with these audiences.
“We are presenting the first sexual education platform in onlyfans, in order to promote among the community a better knowledge of their body and the way to exercise responsible sexuality. Through uncensored sexual tutorials, we answer the most frequent questions and topics about sexuality among young people,” he said. Alan Veradirector of Marketing for prudence.
These cases show how valuable interaction in networks is beyond the traditional objectives set for these platforms and now thought of monetizing content with paid publications or to empower women, as warned by sugardaters.