The businessman defined that the measure will be “painful, but necessary” and comes after the launch of the Twitter Blue subscription, the subscription service for eight dollars, was suspended due to the impersonation of various brands.
It should be remembered that at the beginning of November, the service had a first launch, but Musk was singled out for sharing the function just a few hours before it was available, which did not allow time for a thorough review, and for not respecting the recommendations of their own security and privacy teams.
“People who normally do these things received little notice, little time, and it was unreasonable to think that the privacy review was comprehensive,” said the lawyer, who also noted that none of the recommendations were implemented before launch.
This rash move resulted in multiple company accounts being impersonated, driving advertisers away from the platform. Even GroupM, one of the world’s largest media investment firms, warned that spending on Twitter advertising represented a “high risk” for companies.