- Index hide
Other brands such as Coca-Cola also have physical spaces, where they operate stores and reveal the audacity in their branding and commercial strategies.
Bimbo and its concept of special stores stand out for the visibility they achieve as brands.
Bimbo is one of the most valuable brands in the Mexican market and the migration to physical stores is a sign of its sales capacity.
Brands with their own points of sale is a concept that has led to Coca Cola to operate in areas such as the center of Mexico City, its largest exhibition center in the country and is now bimbo which premieres its own stores.
The concept of having stores own and no longer depend on third parties, for the display of their products, has led to bimbo to formalize a concept that operates timidly in areas such as the Mexico City Metro or in its distribution centers, where it raised the curtain of a store to put its product offerings on sale.
What has Bimbo presented?
Bimbo Go It is the latest retail concept that the famous bread brand has launched and according to witnesses on social networks, the peculiarity of these stores is the wide range of Bimbo products and at preferential prices, in addition to being inventory fresh from the factory.
The case is an excellent example of how brands continue to consolidate themselves in the market with products that today have become a staple in the lives of consumers. and not only that, they have become proof of how important it is today to have their own physical resources, through which they manage to stand out to the consumer.
With this in mind, it is important to highlight the brand values where the challenge is to generate a high shopping experience that allows the consumer to identify with the concept that they have traditionally found in stores dedicated to distributing these products.
@elblogdelgordo New Bimbo Go store from @bimbo.oficial.mx 🔥🥰!! #parati #ForYou #yesaboresTikTok #comitted #Poyster #deli #Monterrey #Myou #Mexotic ♬ That’s Not My Name – The Ting Tings
@lapanzaesfirst THE OFFICIAL BIMBO STORE / “BIMBO GO” 🍞❤️👌🏻 #foryou #fypシ #bimbogo #bimbo #meal #for you ♬ She Share Story (for Vlog) – 山口夕依
Other brands with their own stores
Netflix announced in 2021 the launch of Netflix.shop, its online store proposal, which in its launch strategy allowed users to make purchases of clothing and various products inspired by the most popular series on the platform.
The merchandising action emulates a strategy that Disney Plus executed at the time and that consisted of weekly launching products inspired by Wandavision episodes through an online store.
As part of that proposal that started with the offer of merchandise, among which were action figures based on the anime series “Yasuke and Eden” and limited edition clothing, as well as decorative items, which are inspired by programs such as “Lupin”, these were made in collaboration with the Musée du Louvre.
This action would give the Los Gatos, California-based platform a greater margin of control and capitalization, a way to diversify income and keep the titles of its productions relevant.
The merchandising formula that brands are increasingly appropriating has led them to think of the title that is warned, to think of alternatives that manage to understand the market and most importantly, establish activities that have become valuable pretexts to generate sales.
Like Bimbo or Coca-Cola, the common in these is the importance they give to the physical point of sale, taking advantage of these stores as sales triggers, because it makes sense with the nature of their brands.
In the case of Netflix or Disney Plus, the vision is clear and betting on an online store makes perfect sense when it comes to communicating with these companies and being able to think of strategies that manage to be bold and, most importantly, profitable.
