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For him branding more and more processes have been developed that simplify the work.
The books of branding have a practical and creative approach to branding.
A short selection of books of branding They will help change the old strategies in the hands of marketers and bet on proven brand resources that follow remarkable work schemes.
THE BRANDING METHOD: How to Build Brands That Spark, Sell, and Impact: A Step-by-Step Guide with 25+ How-To Tools
This comprehensive book of Caroline Kairos It introduces us to the branding method from a truly dynamic perspective, as it takes us into a brand understanding process, where through exercises the value of a good idea turned into a brand is recognized.
The author’s proposal allows us to understand branding from a single process and it is the one that has to do with the tools to address five key stages: consumer, competitive strength, brand platform, identity and activation.
Price: 536 pesos.
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Branding: In Five and a Half Steps
Michael Johnson is responsible for this work where he expresses his experience as one of the graphic designers and consultants of branding most important in the world. All this experience that he has gathered working for brands such as Virgin Atlantic, Think London either BFI It gives us an idea of the dimension to which this specialist is used to working.
The proposal that he makes to the reader is that through a thousand illustrations he presents us with the most successful brand identities in the industry, thus offering us proven cases of how important the branding.
Price: 883.86 pesos
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Book of Branding – a guide to creating brand identity for startups and beyond
Radim Malinic He is an indispensable author to be able to understand the creation of brand identity in startups and other ventures, since the book presents us with the essential elements to be able to make a text a unique work in brand understanding.
This understanding is achieved thanks to the fact that it is a very illustrative book that allows us to understand the value of a brand from the fact that it generates a link with the consumer, following increasingly strategic resources in the market.
Price: 624.85 pesos.
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