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Nicole Kidman is the new face of Balenciaga.
Balenciaga canceled his collaboration with Kanye West after anti-Semitic comments.
The brand was founded by the Spanish Cristóbal Balenciaga in 1917.
Balenciaga is a well-known luxury brand in the world of fashionrecently sparked controversy on Twitter due to his recent campaign advertising with children, which turns out to be very disturbing since it is mentioned that it is inspired by BDSM, which is a term used to define some sexual practices, also a mysterious message appears in a photograph.
This brand joined other companies such as Vogue, Adidas and Gap by canceling its collaboration with the singer kanye West for his increasingly inappropriate behavior, in addition to his recent racist and anti-Semitic comments.
This was one of the first brands to make this decision, Kanye West collaborated with Balenciaga, the rapper stood out for his participation in opening the catwalk of his show at Paris Fashion Week.
The Kering company, to which the fashion house belongs, announced the separation in addition to stating that they did not intend to work with him again in the future.
Balenciaga Target
Cedric Charbi, the CEO of Balenciaga declared at a conference on luxury goods held in Venice that millennials are the ones who mainly buy this renowned brand.
“Millennials represent 60 percent of our sales. Together with the male audience, they are the category that is growing the fastest”
Balenciaga seeks not to neglect the male audience to ensure its continued growth, according to François Henri Pinault, this is the brand that has grown the fastest in the fourth quarter, with sales up 60 percent and has carried out growth strongest of the group during the second semester, surpassing that of gucci.
The CEO of Kering, François-Henri Pinault commented on his annual results that Balenciaga exceeds the line of one billion euros in sales.
After Gucci, Bottega Veneta and Saint Laurent, the next brand to cross the billion-euro line in sales is Balenciaga.
Balenciaga Launches Disturbing Ad Campaign Featuring Children
Recently Balenciaga sparked controversy because he shared on his social networks, his advertising campaign with child models that does not seem friendly at all, in fact it has been mentioned mainly on Twitter that they are favoring pedophilia since in the photographs you can see stuffed animals with accessories that They are used for BDSM sexual practices, there are chains, ribbons, keys, leather garters, in addition to having elements darks.
Little girl models draw attention for being shown with teddy bears clad in sadomasochistic fetish leather.
Controversy with Balenciaga by presenting a line inspired by BDSM with children as models. pic.twitter.com/AhEMKrjqHJ
— Wall Street Wolverine (@wallstwolverine) November 21, 2022
These photos are not the only thing that attracts attention, in fact a mysterious message also appears when you zoom in on some papers that appear in the photograph, you can see a court document that hides a message about virtual pornography.
the brand “Balenciaga” just did a uh….. interesting… photoshoot for their new products recently which included a very purposely poorly hidden court document about ‘virtual child porn’
normal stuff pic.twitter.com/zjMN5WhZ0s
— shoe (@shoe0nhead) November 21, 2022
These publications gave a lot of talk on social networks, so because of that, Balenciaga removed all the photos from this campaign, trying to get people to focus on the fact that Nicole Kidman is the new face of the brand.
Yves Saint Laurent Advertising Campaign Controversy
Balenciaga has not been the only luxury brand to be in controversy for its advertising campaign, there is also the case of yves st laurent in 2017 when he launched a campaign advertising in which he photographed the models in positions that were defined as degrading and sexist on the streets of Paris, later, after its launch, the Professional Advertising Regulatory Authority, carried out the suspension of said campaign.
Due to these cases, it is ideal to take care of the brand’s image in advertising campaigns since on many occasions it seeks to attract attention in different ways, however it does not make much sense if the controversy that is generated is negative.
In the case of Yves Saint Laurent, Balenciaga and other brands, it is necessary to have good communication in the creative direction so that prestige is not lost, as luxury brands you cannot lose elegance, much less fall into vulgarity.
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