According to Live Nation, more than 70 million tickets have been sold for the massive event.
Between March and June 2020, the music industry in Mexico had losses of up to 500 million pesos.
In 2021, in a year of recovery, the music industry generated revenue of 814.64 million dollars.
After, through social networks, Rammstein fans have asked not to release Dr. Simi stuffed animals, a tiktoker is determined to challenge the community of followers of the German band.
Current times dictate that, in various parts of the world, the presence of Covid-19 has ceased to have the dangerousness and lethality that we knew it, to such a degree that, in Mexico City, the authorities have decided that it is time to stop using the face mask, at least, in open spaces.
To put in context, today, according to data from Our World in DataWorldwide, there have been more than 600 million positive cases and a total of 6.55 million deaths due to the disease since the start of the pandemic.
In Mexico, official figures dictate that there are already just over seven million registered positive cases and 330,000 deaths caused by complications with Covid-19.
From this perspective, there are even signs that the end of the pandemic could be soon to be announced, although, as we saw in 2020, everything can change from one moment to another.
What has not changed is the fact that, as of this year, one of the industries that suffered the most during this period of health emergency is on the way to a great recovery and, above all, at a time when consumers are demonstrating the importance of live events and the experience they offer.
Only in 2020, the music industry reported losses of up to 500 million pesos in a period between March and Junewhen the pandemic was just beginning to be relevant news in all the national media.
On the other hand, according to a Live Nation report, Until March of this year, more than 70 million concert tickets had been solda figure that is equivalent to 36 percent more compared to the same period in 2019.
This is how they “tune” Dr. Simi’s stuffed toy for Rammstein concert
In recent months, since the 2021 edition of Corona Capital, Farmacias Similares has taken advantage of the great window of live concerts in an important way, at which time it has carried out a clear strategy of ambush marketingwhich can be translated as the advertising that companies do from the popularity and positioning of the brands that are involved in a high-impact event (whether musical events, sports or any other).
Although it is true that for some specialists it is a controversial strategy, the reality is that Farmacias Similares has known how to position itself more and more.
Now, on the occasion of the Rammstein concerts at the Foro Sol in Mexico City, a tuned stuffed animal of Dr. Simi’s botarga is preparing to be thrown on stage and, incidentally, challenge the legion of fans who asked not to throwing said dolls as a way of showing respect to the workers.
On TikTok, a user shared the process by which he is disguising his stuffed animal as Dr. Simi, taking inspiration from one of Rammstein’s own members.
Without a doubt, these are new times in several senses and live events are already part of the agenda of fans who, in short, were waiting for the return of this type of experience.