- Ashley Madison sets itself apart from its competitors with unique marketing strategies and a special focus on married people.
- The strategy includes email campaigns, search engine optimization, and targeted advertising.
- The idea, now, is to add Piqué in his 2023 campaign.
Ashley Madison, the dating app that is promoted as special for married couples, seeks to add conversation on social networks with the dispute between Shakira and Gerard Piqué.
It does so through a sponsorship proposal for the team led by the former Barcelona FC player, Andorra Futbol Club.
Ashley Madison is the world’s leading dating website for married people. Much of their success is based on their innovative and aggressive marketing strategies.
It was born as a website in the year 2002 and since then it has quietly grown to become one of the most used dating apps.
The focus of Ashley Madison’s marketing is to provide itself as a secure and discreet platform for people looking to enter into extramarital affairs.
The content of its promotions has as its central content the idea that having an affair can be a positive experience.
As part of that strategy, Ashley Madison also offers an anonymous messaging system and a 100% obfuscated payment system.
You’re not alone in this, you’re competing for the same target audience directly with eHarmony and Match.com.
Ashley Madison seeks benefits from Piqué and Shakira’s fight
Ashley Madison’s latest big marketing idea is take advantage of the most famous divorce of 2022: that of Shakira and Gerard Piqué.
While the Colombian has managed to position three songs dedicated to her ex-partner at the top of the popularity rankings (turning over billions), Piqué achieved great dissemination of her brand new soccer league that is broadcast on Twitch.
Along these lines, Ashley Madison’s proposal for the Spaniard is to offer him a million-dollar contract to sponsor his team’s shirt in the league, the Andorra Futbol Club.
The offer is for 1 million euros for three years, and according to the Spanish media, it expires on March 15.
Among the conditions, the former Barcelona player should publish advertisements on the official accounts of the team and Piqué.
In addition, the Canadian company will pay, if Piqué accepts, a bonus of 50,000 euros for each player on the team who has a non-monogamous relationship in the media.
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