- Doritos launches a new ad on the occasion of the Day of the Dead and, incidentally, a success with the LGBTQI + community is noted.
- Under the name of “It is never too late to be who you are”, Doritos once again shows its support with the community as part of the “Pride all year round” campaign.
“It is never too late to be who you are” is the new spot dedicated to the Day of the Dead with which Doritos is scoring a hit with the LGBTQI + community.
In terms of inclusion, it seems that brands have gotten to work seriously, since, for a few years, we have seen campaigns promoting tolerance, respect, inclusion and the right to freedom.
This has happened, to a large extent, thanks to the fact that society has changed significantly in terms of its preferences and the content it wants to see in campaigns and in traditional media.
In addition, there has been a greater openness on issues of sexual diversity, where brands such as Tommy Hilfiger, to name a few, are already developing collections for a new niche that seeks and talks about inclusion in their networks.
For this reason, it is no longer strange to see how brands are joining this growing trend that, without a doubt, will continue to generate content in the coming years, since it is clear that in terms of sexual diversity there is a very large audience that is expected to represented.
In this way, and taking as a connecting axis the traditional Day of the Dead that is celebrated on November 2, Doritos Mexico is launching its ad titled “It is never too late to be who you are”, through an idea that seeks to reach the audience of the LGBTQI + community.
It’s never too late to be who you are! #DoritosRainbow #AllYear Pride #LGBT+
Find out the full story here: https://t.co/i9NqMeDMTK pic.twitter.com/imQKwtTevG– Doritos Mx (@Doritos_Mx) October 22, 2021
With this, Doritos Mexico is presenting the third installment of its “Pride all year round” campaign, showing its solidarity with the LGBQI + community. Previously, he launched the spots “The best gift”, at Christmas last year, and “Mother there is only one”, which he released in April of this year.
Inclusive marketing, an infallible resource for brands
It seems that there is no going back on the issue of inclusion; For years, members of the LGBTQI + community have demanded greater representation in all areas of life, and in that sense, advertising is one of the most powerful resources for getting that message across to millions of people around the world.
Although it is not the same category, in the last edition of the Olympic Games a historic day was lived when placing in the medal table the first non-binary transgender person, which, it should be noted, took gold in women’s soccer with the National Team Canadian Soccer.
Also, increasingly, brands have a greater connection with audiences when presenting content related to inclusion and that right to diversity, not only sexual, but of all kinds. In fact, the latter was part of the strategy of the Tokyo Paralympic Games, this with the idea of normalizing disability in global society.
Beyond that, it is also true that these types of campaigns are usually effective, because, in some way, they speak well of the brand and raise its reputation in the market. In other words, it is a kind of double-edged sword, which serves to entice consumers and also to raise the value of the brand. An infallible resource.
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