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This brief analysis of Aremi Fuentes’ micro-influencer profile helps us to measure the influence work with which the athlete has won a Bronze in the Olympic Games.
Micro-influencers in the sports market are undoubtedly protagonists of a market that is growing with great success.
One aspect that we cannot lose sight of in the micro-influence market is the opportunity for brands to communicate with the right profile.
TO Aremi Fuentes Only 3 seconds were enough to keep the huge bar full of Olympic records in the air to win the Bronze medal for Mexico.
With that subtlety, Fuentes has consolidated an effective Instagram account, whose micro-influence reaches more than 11 thousand followers with whom he has been able to create a profile that today obtained his best post, as it is worth a Bronze medal from the Tokyo 2020 Olympic Games .
Fuentes is simple in its content strategy on networks: 236 publications, 1,300 consecutive accounts and a profile that only reads that you are in front of the weightlifting representative, international multi-medalist and a message that motivates you to just be you, dream and fight for it day after day.
reWOW Foods is the brand of nutritional supplements that sponsors it and that has activated a campaign in networks, taking advantage of the fact that today it has the best brand ambassador that this firm has been able to count on in its commercial history.
From micro to influencers
Rommel pacheco, who currently has no obvious witnesses to sports sponsorships on his social media accounts, is another of the Mexican athletes who are still competing in the Olympic Games and who has taken advantage of his experience to create content aimed at his more than 867 thousand followers on Instagram and over a million followers on TikTok.
Pacheco’s influence has led him to collaborate with Tom Daley, who won a gold medal in his diving event at the Olympic Games and has almost 2.5 million followers on Instagram.
@rommel_pachecoChallenge with the Olympic Champion 🥇 @ tomdaley ## spirit ## olympics ## rommelpacheco♬ original sound – Rommel_Pacheco
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