This is undoubtedly one of the most fruitful collaborations in recent years, that of the Chinese firm with the German one, since it has brought us the best mobile cameras of recent years, with Huawei hardware and Leica optimization. .
A successful collaboration
That is what many of us have been asking ourselves for a few months, when we learned that the initial contract signed by both parties was coming to an end. In fact, already then it was pointed out that the top of the range of the brand, the Huawei P50 would be the last mobile of the brand that would have Leica cameras. Something that logically we have not been able to certify, since the next phone that the brand will launch, and that therefore would not have these cameras, would be the Huawei Mate 50.
The agreement between Huawei and Leica was sealed five years ago, and the first mobile that had this camera was the Huawei P9, one of the best-selling mobile phones by the brand in the last five years. A collaboration that turned the market upside down and that undoubtedly placed Huawei at the forefront of photography mobile, taking the top spots in the comparisons in recent years, and leading Huawei to be the second largest manufacturer of mobile phones before its resounding fall by the veto.
Won’t there be more Leica camera phones?
The reality is that agreement between both brands has expired, and no further information has been released in this regard that points to the extension of the current contract.
Normally Huawei would have launched its Mate 50 this month, but it seems that this time we will have to wait for 2022. But today the reality is that nothing indicates that this new top of the range of the Chinese firm will have a camera Leica, so we will stop seeing the brand’s logo on their mobiles.
The best for both parties?
Yes, because if we look back, the benefit that both brands have obtained in terms of reputation it has been very high. On the one hand, Huawei has been crowned with the best cameras in a mobile phone, thanks not only to the collaboration of Leica, but to the reputation of the German brand itself, it has been infected with that tradition of several decades of Leica and in terms of reputation and photographic performance the result could not be better. In addition, he has gained a knowledge over the years of what it is to make good cameras that he will surely no longer need Leica in the future to be able to maintain the level. And on the other hand, Leica has also benefited.
Although the brand does not have to demonstrate anything at a photographic level, this collaboration has been good for it to be recognized in a field where traditional brands have had little weight, and where especially a bulk of the younger public did not know so much about the history of Leica. We could summarize the end of this relationship as the end to a fruitful relationship, but that neither party needs anymore. However, this does not mean that there is not a turn in events and collaboration is renewed in extremis, but the situation today is this.