- Amparo Serrano was the founder of the Distroller company that was behind the ‘Virgencita Plis’ brand.
- The objective was to remove solemnity from the religious emblem and it was transformed into an image that today is part of Mexican popular culture.
- The businesswoman died after spending several days in a hospital due to a fall inside her home.
The world of design and popular culture in our country is in mourning for the death of one of its representatives. Is about Amparo Serrano who for several decades ventured into various fields but it was thanks to the creation of the brand ‘Virgencita Plis’ which gained notoriety. His illustrations were so important that they went around the world and reached other nations.
According to what was reported by several national media, the death occurred during the night of this August 12. The daughter of the entrepreneur, Camila West, pointed out that everything was generated by a strong fall that his mother had inside her home. As a result of the blow she had to be taken to a hospital where she remained for three days until finally she could not resist and lost her life.
— Distroller (@Distroller) August 13, 2022
From music to emblem of Mexican design
The legacy of the also businesswoman born in 1965 is quite extensive. Since the eighties she ventured into music by being part of the Crescent group. Although his experience was short, he managed to interpret several hits of the time such as ‘The Moon’, ‘Tell me why you? and ‘Dreams’.
It was a few years later when the designer founded the company distributor and it was the beginning of a successful career in the field of design. This Amparo Serrano project was responsible for brands such as ‘Virgencita Plis’, ‘Mexican Pagüer’, ‘Ksimeritos’, ‘Neonatos’ and ‘Amiguis’.
Of all the aforementioned, the first is the one that had the greatest scope. Everything started from the idea of taking an emblem that represents millions of Mexicans such as the Guadalupe’s Virgin. He removed the religious part and transformed it into a colorful illustration accompanied by motivational phrases.
— Distroller (@Distroller) February 24, 2022
The image was printed on all kinds of clothing and became a highly profitable business. In addition, with the help of the Internet, it reached millions of people until it became a phrase that people have adopted within their daily vocabulary.
A brand with international reach
In fact, in 2013 an alliance was announced between distributor and corporate communication Cartoon Networks to extend the power of the Mexican company. In this way it was possible to distribution of clothing with brand prints in several Latin American countries.
For now, in salutary we join the sorrow that seizes the Amparo Serrano’s family at this difficult time.