A couple of relevant statements: Facebook is the social network where more Liga MX clubs are in the top 10 on the continent and America is number one in the country among impacts on Twitter, Facebook and Instagram according to information from the monthly ranking of Forbes-Samba.
What is that statement about? If we consider the three social networks analyzed, it is on Facebook where there is more presence of Mexican clubs in the top 10 of interactions, which does not happen on Twitter or Instagram where they are not as protagonists as can be seen in the images.
According to the information analyzed, both Cruz Azul, América, Chivas and Tigres are in the top-10 of Facebook. Being La Maquina, the current champion of Mexican soccer, the best positioning in second place.
But if we consider the ‘best’ Mexican soccer club for millions of interactions, that site belongs to America. Among the three social networks it accumulates 8.6 million, surpassing Cruz Azul, which has 7.52.
Chance or not there are several factors to consider. From the start, Cruz Azul is the champion and the impact continues, for its part, America has been the best team (so far) of the Apertura 2021. The sporting aspect is not decisive but it is a factor that encourages people to talk about both teams. in social networks.
Although Cruz Azul is the best on Facebook and Twitter in Mexico, America is the best on Instagram, the social network with the highest number of interactions between clubs in Latin America.
Here are some relevant insights from the list:
– Not even when Flamengo was Brazilian champion at the end of February, the Rio de Janeiro club reached such a mark: 69 million interactions on Instagram is a record since the monthly ranking was developed.
– Without representatives in the semifinal of the Copa Libertadores, Argentina saw the number of interactions fall in the three social networks measured in this ranking.
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– Even with a smaller number of users, Twitter already exceeds Facebook in 30% of interactions in Brazil. The same is repeated in Argentina and Uruguay, with Twitter having more interactions than Facebook. In Mexico, Twitter still has a long way to go and only represents 32.7% of all interactions between Mexican clubs on Facebook. It should be remembered that until May Facebook was the main social network used in Mexican territory, and in June, July and August it was surpassed by Instagram.
– Users seem to have put Facebook aside when interacting with their clubs. August was the month with the fewest number of interactions among all those who developed the ranking. There were 37.5 million interactions. The second worst brand since then.
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