Amazon wants the product search engine in its online store to have a dynamic like that of ChatGPT. The company explained in its job offers that it has recently published that it is “reinventing search” for an “interactive conversational experience.”
“We are looking for the best and brightest at Amazon to help us realize and deliver this vision to our customers immediately,” the company posted on its job board in April, it says. Bloomberg. “This will be a unique transformation,” the ad read.
Amazon wants the conversational experience to help users clarify doubts about products, make comparisons and receive personalized suggestions. Another job posting stated that the company is developing “a new AI initiative to redesign and reinvent” the way searches are done “using large-scale, next-generation deep learning techniques.”
Amazon spokesperson Keri Bertolino declined to comment on these announcements and the new search engine. “We are investing significantly in generative AI across all of our businesses,” she said in an email to Bloomberg.
When will the new Amazon search engine be ready?
Amazon has not clarified when they estimate that their new search engine will be operational. In the job offers, they only mention that they want it to be “immediately”. The ads are calling for engineers: “If you missed the ’90s—WWW, Mosaic, and the founding of Amazon and Google—you don’t want to miss this opportunity.”
The firm led by Andy Jassy has been gradually joining the maelstrom of generative AI. Amazon Web Services, the company’s cloud computing services unit, announced a set of tools based on this technology in April. He is also assembling a team to design AI solutions to create photos and videos for advertising campaigns, advancement The Information at the beginning of May.
Amazon’s advertising business has grown by double-digit percentages every quarter since 2021. Last year alone, it grossed $38 billion. The AI would expand its services, which for now focuses only on ads that give merchants a boost in search results.
An AI-enhanced Alexa
Amazon is not only working on a better search engine for its store or on boosting its advertising business. The company plans to use its own AI technology to add new features to Alexa, its voice assistant, according to published Business Insider.
The novelties are oriented to home entertainment. According to a leaked internal document, Alexa will be able to generate personalized bedtime stories based on children’s toys.
Alexa would also be able to make the story interactive. You will be able to ask users to add items to the story. It would also generate on-screen concept art for the Echo Show, the Alexa-enabled device that integrates a camera and display. All of these features, internal reports say, would boost eventual partnerships with Disney, Lego and other similar players.