A very important point of streaming series and movie platforms, such as Netflix, HBO Max or Disney+, is that their interface is designed correctly; with accessible menus and options, elements that allow you to see the relevant information of the content and a clean and intuitive general design. This, unfortunately, is not something that the Amazon Prime Video app complies with. At least, until now. The service of the company founded by Jeff Bezos is receiving, for the first time in years, a new design much more minimalist and, according to the firm itself, “less busy and overwhelming for our clients”.
The new Amazon Prime Video interface, in fact, has been modified from top to bottom. Now, the menus that allow access to the different sections, such as the store, the free content tab or the account settings, are located on the left side of the screen, while in the previous interface they were positioned at the top. On the other hand, the way in which the application displays the content on the cover has been modified. With the new look, lThe first line shows the 10 most popular contents.
The new design of Amazon Prime Video also makes it much easier to know if the series, movie or documentary is available through the user’s subscription or, instead, it is necessary to rent it. This is already something that the old app included, since Amazon, let’s remember, does not offer all the content on its platform for free for those users who have a Prime subscription. Now, however, a more visible badge will be displayed each time the user navigates to a title.
The new Prime Video interface is very reminiscent of that of other streaming services
Amazon has also modified the preview that is displayed every time a user swipes between contentnow displaying an image from the show or movie that is pre-selected and expanding it to a trailer-like preview when the user doesn’t scroll to the next carousel title.
All these new elements, with the exception of the badge that indicates if a series or movie is included with the Amazon Prime subscription, They are very similar to what we see on other streaming platforms. Netflix and HBO Max, for example, also include a list of the 10 most popular titles, as well as a side menu where you can access different categories. The preview in the carousel is practically identical to the one offered by Apple TV +, while the icons and shapes are very similar to those we see in Disney +.
The new redesign, which has been obtained after 18 months of work, as confirmed by TheVergeit will begin to arrive first in the Prime Video app on Android and on TV devices, such as Fire TV, Roku, Apple TV or Android TV. Later, the interface will be available in the web version and on iOS devices. The PlayStation 3 and the third generation Apple TV (announced in 2012) are excluded. In the latter case, Amazon will keep the original interface.