There are few supermarkets that do not make a savings card available to their customers today. These are forms of tie it short to the establishment through offers and promotions.
Now the Asturian supermarket chain Alimkerka has been the last supermarket to improve its way of marketing, specifically with a fidelazation program.
In this new card, the company offers different discounts and savings options adapted to more than 600,000 clients that have their old version, Alimerka Card.
The company already offered promotions and offers to all consumers, while this new program will seek to facilitate savings and reward and incentivize fidelity of their clients.
Thus, those who will benefit most will be your most loyal customers and not those who lurch from supermarket to supermarket or who they peck at each other because they like some things from some and other products from others.
Goodbye to the points program
With this new card, Alimerka has changed the old program of points for every five euros of purchase, so that its customers can start directly accumulating the 1% of the amount total of each ticket in a monthly voucher.
That is, the savings will be in vouchers, not in direct discounts and, instead, any purchase, no matter how small, will be providing savings to user.
In addition, the company will offer the possibility of increasing the amount of that voucher if the marked items as “Value Plus Product”, which have amounts that can be accumulated with the monthly discount.
The company will also add promotional coupons on products selected based on the usual purchases of each card customer, as well as their tastes and preferences.
birthday shopping
The renewed program also makes it possible to add extra amountsas in the week of the cardholder’s birthday, when it will be possible to accumulate 2% of the total of their purchases in the voucher.
In that sense, the families They will have special benefits, such as adding an additional 3% of each purchase on a regular basis in the case of a large family or requesting a welcome basket with products for newborns.
Additionally, to attract new customers with the card, it will also give away three euros in the voucher for the first month of new registrations.
On the other hand, the company maintains the voucher donation campaign to non-profit entities through the Alimerka Foundation, for those customers who wish to donate their monthly discounts to causes linked to social action, disability and health, among others.
On the other hand, the company’s new customer program incorporates a platform in which customers will have access to offers linked to travel, motors, fashion or health, among others.
Carlett -Shopping Cart, Foldable Supermarket Cart, with 4 Rain-Resistant Wheels and Large Capacity of 25kg, 53L Main Bag, 9L Thermal Bag – Classic Duo Model, Black
*Some prices may have changed since the last review
Access to it will be through the new customer area, where you will also find all the information related to your monthly savings, as well as vouchers, purchase tickets and promotions available in every moment.
Photos | Alimerka
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