This mistake was made after releasing a feature that allows users to switch between separate accounts. As a result, throughout this time Twitter registered new active accounts even when they were connected to a main account.
Regarding advertising revenue, these totaled 1,110 million dollars, that is, an increase of 23%, while subscriptions and other income accounted for 94 million dollars. This is a % decrease year over year, as MoPub, the mobile ad company, was excluded from the results.
It should be remembered that Twitter sold MoPub to AppLovin for $1.05 billion in October last year, in order for the social network to invest in “core products that position it for long-term growth,” according to then-CEO Jack Dorsey. .
The Twitter report comes a few days after Elon Musk announced the purchase of the social network for 44 billion dollars, who also intends to make changes, with the purpose of making it a more open platform, both in its algorithms and processes. , as in the “freedom of expression” in there.