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There is a study titled “The State of Content Marketing 2019”, where he realizes the challenges in content.
Adrián Marcelo and the case of Heidy Infante are references to the challenge of creating content.
The current challenge in communication is being able to create best practices when creating content in direct contact with a live audience or difficult personalities.
Adrian Marcelo responded to chess manafter a video in which the fighter is seen attacking him in the middle of an interview went viral this weekend.
The aggression of which Marcelo was a victim is part of the risks of creating content, where there are challenges measured by studies as “The State of Content Marketing 2019”.
Within this document it is noted that 54 percent of consumers have the mission of generating content to create value leads; while 52 percent see content creation as a challenge to generate traffic.
Adrián Marcelo and handling aggression
Adrián Marcelo responded in a video with his position after the attack he received from the fighter of the AAA chess manwho reacted violently during the conversation he had with the youtuber.
“Chessmam” and “Adrián Marcelo”:
For this video where the AAA fighter hits the driver Adrián Marcelo.pic.twitter.com/8m3I01swit— Why is it Trend? (@porktendencia) March 5, 2023
My response to Chessman and AAA https://t.co/PYu5SY05mJ via @Youtube
— Adrian Marcelo (@adrianm10) March 6, 2023
The fact of the aggression was recorded in a video carried out by the driver, when he receives a slap around the neck, for which he throws himself to the ground due to the obvious inconvenience generated.
The incident was documented on networks and all kinds of comments were generated, including those from users like Irving Alejandro, who sentenced him that it was the result of generating hate. Other users assured that the aggression of which he was the victim is the fault of the driver’s parents, who had to reprimand him so that he did not do “stupid things” on social networks, so the fighter’s aggression deserved it.
In other comments, followers like Will Pyramid They sentenced the driver that violence would never be the way, so the attack he suffered had deserved it. In all the comments cited for this note, the driver responded with verbal aggression.
Remembering what happened, Marcelo explained that he agreed to a series of interviews with fighters from the AAAas part of an agreement reached with those responsible for the AAAduring “The Word is a Vampire”.
When it’s your turn to talk to chess manMarcelo reveals that the fighter’s attitude was apathetic, since the driver questioned him that he had not been selected to fight, for which he unknowingly acknowledged, hurt the fighter’s susceptibility.
“I got very angry, it genuinely gave me courage and to feel how it was heard in front of so many people and that they were recording me a minute after it happened I was watching videos of how they beat me,” he explained when talking about how he felt after the attack.
This is not the only assault a media personality suffered this weekend. We have already heard of cases such as Heidy Infantewho in full performance suffered a sexual assault.
Both cases show what matters in networks and how necessary it becomes to understand the consumer, following increasingly valuable standards in the market, such as those that have to do with the ability to understand the market and not only that, adapt to this segment with resources of interest in consumption.
Undoubtedly there are creative exercises that have become a space for communication with the consumer, under a very clear rule and that is to understand the market and execute value strategies in it, thus determining tasks that better involve the consumer.
In order to add consumer experiences, it is important to identify a resource and it is the one that has to do with the way in which definitive tasks have been developed in the market today, especially when establishing the role it plays in communication in the present.
