The value of Queen Elizabeth II is 40 thousand 600 million euros.
She was the longest reigning monarch in British history, with 70 years on the throne.
The Royal Family is the fifth largest corporate brand in the world.
The news of the death of Queen Elizabeth II has shocked the whole world, which is why since its announcement, last Thursday, September 8, all the information has remained in trend. One of these is that the plane carrying the monarch’s coffin became the most tracked flight in history.
During her seven-decade reign, Queen Elizabeth traveled the world, making royal visits to places like Bermuda, Nepal, Ghana, Mexico, Pakistan, Australia and Russia.
One of her last high-profile appearances was in May this year, when she attended the opening of the Elizabeth Line, a new London Underground line named after her.
This is how a study conducted by Brand Finance He pointed out that, in 2022, the brand value of Isabel II amounted to 40 thousand 600 million euros, a fact that made her one of the most profitable characters in the so-called pop culture.
The tracking record
The death of the queen has caused the eyes of the world to be in the United Kingdom, that is why some phenomena have arisen like the one that flights and hotel stays increased in London for the funeral of the monarch. Now it’s happening with the plane carrying the coffin, which became the most tracked flight in history, according to the aviation tracking website. Flightradar24.
According to data from the portal, around 5 million people followed the flight of the deceased queen online, who was taken from Edinburgh to London on September 13.
The number that the portal gave would be 4.79 million people who followed the flight on the Flightradar24 website and mobile app and an additional 296 thousand who tracked the plane on YouTube.
The British Royal Air Force plane carrying the queen spent an hour and 12 minutes in the air, landing at Northolt Air Base, a military station about 9 kilometers from Heathrow Airport in Greater London, before take the coffin to Buckingham Palace. This Wednesday, September 14, he will be escorted to Westminster Hall, in Parliament, where the queen will rest until her funeral, on Monday, September 19, in Westminster Abbey.
The Flightradar24 staff knew that the queen’s latest air ride had the potential to become wildly popular. His team tried to bring as much stability to the website as possible, but the massive influx of new users proved to be a technical challenge.
“This immediate and massive increase was beyond what we had anticipated. In total, we processed 76.2 million requests related to this flight alone, meaning any action by a user, such as clicking the flight icon, clicking aircraft information in the left-side box, or adjusting the configuration”, Petchenik wrote in a blog post.
It is worth mentioning that this case of people following a plane through this digital platform is not the first time, as records have already been registered, such as the one achieved last month during the controversial visit to Taiwan by the president of the House of Representatives. of the United States, Nancy Pelosi, that the journey of her plane to Taipei was tracked by around 2.9 million people.
In this way, these trends demonstrate the importance that the monarch was throughout the world, where until the day of his death he has caused a stir in many industries.
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