Obsessed by Zara Home, El Corte Inglés and Tiger and when we had never heard of buying ceramics by the weight of outlets Portuguese, Portuguese tableware crept into Spain through the back door to flourish all the way.
Galicia and Madrid were the first to embrace stores of this type, a new phenomenon where huge warehouses from the neighboring country supply Spanish stores with quality products at affordable prices. real dealwith the particularity, in addition to being sold by weight.
Judging by the pace of openings, this modality has had a great welcome among the Spanish public, interested in this new concept of weighing the purchase of ceramics and paying precisely what their grams are worth.
In recent months the first Portuguese ceramics store by weight, AlouzA Ceramicswas established in Galicia and then in Madrid, an opening followed by the landing of another company, A Mercadoría, with stores in A Coruña, Gijón, Valencia, Málaga and Polinyà (near Barcelona).
The company Las Vajillas de Martha has also entered this sector, with stores in Madrid and Zargoza, and with new opening this September in the Barcelona town of Granollers.
The new location is located on Avenida Europa number 20 in the town, just 20 minutes from Barcelona with an exhibition of 600 square meters and more than 25,000 pieces.
Although the company sells some pieces by units, most of what is on display is sold by weight. Once you have selected the pieces you want to buy, you have to go to the checkout, and there they are placed in a scalewhich is what dictates the weight, and the price to pay.
A Portuguese practice
According to this company, selling ceramics by weight is a common practice with a lot of history which is found in the typical and wonderful markets of the Portuguese country.
It is common there search through hundreds of pieces until finding the perfect combination for the table, which becomes a magical experience that, together with all these companies, has brought the neighboring clientele closer.
In the assortment of this new supermarket you can choose from a wide variety of cups, glasses, bowls, salad bowls, dishes and baking trays purchased directly from large manufacturers. international markswithout intermediaries.
Their prices are outlet and, according to the company, they allow save up to 80% with respect to the original price. “It will not be unusual to find a mug for 2 euros or a fantastic 12-piece tableware set for 30 euros,” they explain, and in fact the most expensive piece of ceramic is a giant vase that costs 18 euros.
Along with the tableware, its other star product is the underplates: fabric covers with striking designs to dress the tables. Now, for those looking for a generous and consistent display, the company also has stain-resistant glassware, vases, bread baskets, printed and resined table linens and linen fabric by weightall ‘made in Portugal’.
Brands without a store
In order for the system to be profitable for all parties, this business model is possible thanks to the fact that the ceramics sold are from international brands that They don’t have their own store in Spain, and many of them, not even in Europe.
In reality, they are objects manufactured in Portugal for well-known brands in USA or in the Nordic countries and are part of stockouts (when factories cannot respond to the demand of their customers due to lack of sufficient merchandise) or production surpluses.
Arcopal Dinnerware, White, standard
*Some prices may have changed since the last review
For this reason, as they explain, the products on display that these types of stores have Is not fixedsince pallets are opened every week and new pieces arrive at the stores, depending on stockouts and production surpluses.
Photos | Martha’s Tableware
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