The global sports streaming market was worth $ 18.119 million during 2020 and Research and Markets consulting firm projects it to reach $ 87.338 million by 2028, growing at a CAGR of 21.26% from 2021 to 2028.
For Radamés Camargo, communication and analysis coordinator at The CIU, in sports streaming, competition is increasingly aggressive, and with this, broadcasting rights are being diluted, which is one of the characteristics that encourages competition.
In Mexico, the sports tradition dictated that large events were broadcast on open television, in some cases exclusively with pay television channels and only some required payment per event. Now this offer becomes a more exclusive one.
“What is strengthening is the competition for rights from offering these meetings on these platforms. However, a less favorable element for the consumer is that there is no longer a single place to go to see these meetings, they are being diluted “says Camargo.
With the growth of this offer and not to be left behind, the specialist does not rule out that other companies such as Facebook, Apple or Amazon raise their hands to add the transmissions of the different sporting events, given the added value that it means for consumers.
For now, there is already another player on the court. The league themselves, which have launched their platforms, with content that is also separated from streaming. Camargo believes that NBA League Pass and NFL Game Pass, of the American basketball and football leagues, are for a niche audience that, in addition to the games, accesses exclusive content such as team or player statistics, exclusive interviews, shots with diverse approaches to the plays and, for some followers, they are the platforms that allow them access to the tournaments in their entirety.
But this is not the only thing. Francisco San José Cabestany, professor of sports marketing at the School of Sports Sciences of the Anahuac University, considers that the league platforms have in favor that they are owners of sports rights and this gives them an advantage over the platforms, because in addition to decide to whom they sell the content, they reserve a part to transmit exclusively.